Senior Marketing Manager- Medication Delivery

About this role



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description

About the business unit: The Medication Delivery Solutions (MDS) business unit and the Medication Delivery and Vascular Care (MDVC) platform plays a key role in providing medical devices critical to the delivery of healthcare. The team is comprised of individuals passionate about our role and our legacy as a company and excited about our continued contribution to healthcare.

About the role: This role will be responsible for leading the BD Hypodermic Safety Portfolio, a $150M+ legacy business that is important to healthcare delivery around the world. 

This role is accountable for identifying and supporting initiatives that will drive growth within the BD Hypodermic Safety Portfolio.  This includes leading brands such as BD Eclipse ™ , BD SafetyGlide ™ , BD Blunt and a number of regional brands that all contribute to preventing needle-stick injuries and driving healthcare worker safety. This role is also responsible for managing the conventional needles portfolio which includes BD PrecisionGlide ™ and BD Microlance ™ .

In this role you will be responsible for managing the BD Reuse Prevention portfolio and working with the BD public health team to drive utilization with NGOs, such as UNICEF and PAHO.

Key Responsibilities: • Set the short-term and long-term global marketing strategy for the BD Hypodermic Safety Portfolio and solidify our brands positioning within the larger BD portfolio. 

• Active participation as a core team member representing the marketing/commercial function on existing projects, developing targeted commercial campaigns, driving price optimization, and forecasting global demand.

• Work with cross functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and identifying opportunities for business growth.

• Drive differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.

• Explore innovation opportunities to drive future growth, exploring areas such as vaccination, medicine preparation, and re-use prevention.

• Drive growth in existing and new business, working closely with the country/region marketing teams.

• Work with cross-functional teams to ensure timely execution and meeting of key deliverables. Work includes providing insights and oversight to voice of customer, developing pricing strategies and leading commercial launch excellence.

• Lead product life cycle management activities such as market assessment, segmentation, competitive analysis, portfolio management, product positioning and marketing collateral/communications.

About you: The successful candidate will need to work in a fast-paced and entrepreneurial environment. Resourcefulness and the ability to successfully manage multiple priorities is key, as is the ability to work effectively across functions.

Required education and experience: • Bachelor’s Degree required

• At least of 5 years of commercial experience and business acumen in the medical device or healthcare industry.

• Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.

• Experience with innovation process and driving innovation projects/initiatives. 

• Demonstrated experience leveraging AI and automation tools to simplify complex tasks, improve workflows, and drive operational efficiency.

• Ability to manage competing priorities in a global matrixed environment.

• Highly effective interpersonal skills and strong emotional intelligence.

• Ability to travel up to 20%

• Ability to work onsite at least 4 days a week

Preferred Qualifications: • Advanced Degree • Global experience working with international team members

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus  • Potential Discretionary LTI Bonus • Potential reimbursement of vehicle use/mileage  • Potential reimbursement of phone use 

Health and Well-being Benefits   • Medical coverage  • Health Savings Accounts  • Flexible Spending Accounts  • Dental coverage  • Vision coverage  • Hospital Care Insurance  • Critical Illness Insurance  • Accidental Injury Insurance  • Life and AD&D insurance  • Short-term disability coverage  • Long-term disability insurance  • Long

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