Senior Marketing Manager, Media (Oncology | LVL)

About this role

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patients This is a remote position with approximately 20% travel to Thousand Oaks, CA

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do In this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media initiatives across the Oncology and LVL portfolios. Working closely with internal stakeholders, agency partners, analytics teams, and senior media leaders, you will help execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences.

You will develop a strong understanding of the media ecosystem and how channels work together across the customer journey to support brand objectives. The role will focus on media execution, campaign coordination, operational excellence, and performance monitoring while ensuring campaigns are delivered accurately and compliantly.

You will partner with agencies and cross-functional teams to support campaign activation, measurement implementation, reporting, and optimization efforts. This role provides an opportunity to build expertise in pharmaceutical media while contributing to innovation, operational excellence, and commercial impact across the Oncology and LVL business unit

Responsibilities include: • Support the execution of integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences. • Assist in translating brand objectives into media tactics and activation plans that align with commercial goals. • Coordinate day-to-day media execution activities, including campaign setup, trafficking, tagging, tracking, and quality assurance. • Work with agency partners to ensure campaigns launch on time, are optimized appropriately, and meet established performance expectations. • Support campaign reporting and performance reviews by compiling insights, identifying trends, and escalating optimization opportunities. • Help implement media measurement frameworks and tracking standards in partnership with Analytics, Technology, and agency teams. • Apply enterprise media processes, platforms, and operational standards to ensure consistency, compliance, and data quality. • Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to support compliant media execution. • Maintain awareness of media industry trends, platform capabilities, and emerging opportunities relevant to pharmaceutical marketing. • Support pilot programs and test-and-learn initiatives by helping coordinate execution, gathering results, and documenting key learnings. • Contribute to continuous process improvements that enhance campaign effectiveness, operational efficiency, and reporting consistency. • Assist in managing agency deliverables, timelines, and status updates across assigned brands and campaigns. • Ensure all media activities comply with regulatory, privacy, security, and pharmaceutical marketing requirements. • Travel: Up to 20% domestic travel annually to support agency, partner, and internal business meetings.

Basic Qualifications: Doctorate degree and 2 years of HCP and DTC marketing/media experience Or Master’s degree and 4 years of HCP and DTC marketing/media experience Or Bachelor’s degree and 6 years of HCP and DTC marketing/media experience Or Associate’s degree and 10 years of HCP and DTC marketing/media experience Or High school diploma / GED and 12 years of HCP and DTC marketing/media experience

Preferred Qualifications: • 4+ years of experience in paid media, marketing, or advertising with exposure to media planning, activation, execution, and performance measurement. • Working knowledge of audience targeting and segmentation (HCP and DTC), media planning, customer journey activation, and campaign optimization. • Experience supporting integrated media campaigns across traditional and digital channels, including Video, TV, Search, Programmatic, Social, and Point of Care. • Strong understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations. • Experience partnering with media agencies and external vendors to support campaign planning, activation, and reporting. • Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously. • Effective collaborator with experience working across cross-functional teams, including Brand, Analytics, Technology, Medical, Legal, and Agency partners. • Strong communication and presentation skills, with the ability to clearly convey media insights and recommendations to stakeholders. • Ability to simplify complex information and contribute to informed business decisions through clear, data-driven storytelling. • Demonstrated curiosity and willingness to learn emerging media platforms, technologies, and industry best prac

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