Senior Marketing Manager

About this role

Application Deadline:

09/03/2026

Address: 320 S Canal Street

Job Family Group: Marketing

Who we are… BMO is a leading North American bank driven by our purpose: to Boldly Grow the Good in business and life. Our purpose informs our strategy, drives our ambition, and reinforces our commitments to progress for a thriving economy, a sustainable future and stronger communities. The U.S. Relationship Marketing Team is accountable for the strategy, development, execution and ongoing optimization of go-to-market campaigns and programs targeting current BMO clients through onboarding, account/product and service activation, digital adoption, engagement, cross-sell, loyalty and retention. Who you are… You’re a high-performing, results-oriented, process-driven marketer committed to supporting operational excellence across our U.S. Personal & Business Banking (P&BB) Client Relationship Marketing Team. You have proven success driving B2B marketing goals, which you’ll use to support our Business Banking team with their onboarding, activation, engagement, cross-sell, loyalty and retention marketing initiatives. You’re a dynamic, capable and experienced marketer with a passion for problem solving—based in data-driven analysis. You’re fascinated by client behavior and always looking for new and innovative approaches to reach and engage our audiences in innovative and impactful ways. You work well in a fast-paced environment where priorities and direction evolve frequently to ensure we’re always providing the best products, services and offers to our clients. You thrive off ambiguity and are adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view and client-centric approach. Most of all you value being part of a team—and working together to ensure every job is done right, and done well.

Role Description As a senior marketing manager, focusing on Business Banking, you’ll serve as the primary partner driving marketing strategy and tactical execution for all marketing initiatives and serve as the key liaison between our business partners, our marketing, and a variety of cross-team collaborative stakeholders to deliver successful client, account, balance and revenue growth for our Business Banking team. You’ll develop integrated, omnichannel marketing strategies and bring campaigns to life with a mix of agency and internal partners. As part of our team of marketing managers, you’ll independently develop compelling, insight-driven briefs, as you produce effective marketing campaigns—from start to finish—that deliver not only on our marketing KPIs, but that drive our business KPIs forward, as well. You’ll collaborate across internal teams (Product, Compliance, Analytics, Legal, Creative, etc.) and our external agencies and vendor partners to ensure our client journeys are optimized and campaigns are flawless. You’ll also be responsible for evaluating our performance data, analyzing success and opportunities and surveying the competitive landscape to ensure our marketing persuades our clients to fully understand and appreciate how BMO helps them to make real financial progress—and encourages them to stay with BMO!   Responsibilities  –  here are some of the things you’ll be doing in this role:   Marketing Campaign Implementation & Project Management • Support onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc.

• Own and maintain project briefs and timelines, calendars and task management systems—and coordinate with cross-functional partners, as needed

• Support the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned and in-branch channels  

• Track operational KPIs and prepare reporting for leadership 

• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management, as needed

• Serve as a day-to-day point of contact for assigned workstreams across creative, partner, legal and agency teams  

Cross-Functional Collaboration & Continuous Improvement   • Align to documented processes and create feedback loops to optimize performance.

• Surface and solve for executional bottlenecks and enable scale.

• Champion operational visibility and clarity across workstreams. 

• Contribute to process improvement efforts and team knowledge-sharing tools. 

Workfront Management   • Own all project management for campaign execution within our Workfront project management system. • Build and maintain intake forms, project templates, workflows and reporting dashboards.

During your first 90 days, we expect you to independently seek onboarding support, proactively raise questions as they arise, and ensure you’re on the right track to: Within the first 30 days: • Position yourself as a consultative Partner: • Establish relationships with your business partners and key partner teams including marketing, product, channel execution partners, data partners, digital partner teams, social media, legal, compliance and other groups as needed, to successfully grow and retain our savings deposits in the U.S.  • Gain deep understanding of current workflows, intake and approval process. • Gain knowledge of BMO’s business banking, TPS and overall products and services. • Understand the current and future state for client journey(s). • Review, manage and support Workfront requests, templates, projects and begin to manage status and action/track projects.

• Independent Campaign Development & Execution • Lead the strategy, planning and execution of relationship marketing campaigns—across paid and owned channels—focusing on deepening and retaining our business client relationships. • Independently manage all business banking marketing projects in Workfront project management tool, including daily status updates, project management for the larger

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