Senior Marketing Manager

About this role

Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet.  More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.

To learn more about playing for Team Amcor, visit  www.amcor.com  I  LinkedIn  I  Glassdoor  I  Facebook   I  YouTube

Job Description At Amcor, we're looking for a strategic marketer who can help shape the future of our business and the industries we serve.

As our Senior Marketing Manager, you'll identify where the market is headed, uncover new growth opportunities, and build the strategies that position Amcor as the partner of choice within key market segments.

You'll work across Sales, R&D, Product Management, Pricing, and Operations to turn customer insights into innovative solutions that drive revenue, profitability, and long-term growth.

This is a highly visible role where you'll influence business strategy, launch new platforms and technologies, and help customers solve complex packaging challenges. You'll also have the opportunity to leverage Amcor's global capabilities, innovation platforms, and market expertise to create meaningful differentiation in the marketplace.

What You'll Be Doing

Shape Market Strategy and Drive Growth You'll become the expert on your market segments, understanding customer needs, industry trends, competitive dynamics, and emerging opportunities. In this role, you will: • Develop and execute segment strategies that accelerate growth and profitability

• Analyze market trends, customer purchasing behaviors, and competitive activity

• Identify market gaps, white-space opportunities, and new areas for expansion

• Build and manage a multi-generational innovation pipeline aligned to market needs

• Partner with Sales, Pricing, and Product Management to strengthen value propositions and improve profitability

• Support commercial initiatives that enhance plant performance and business results

Lead Customer and Consumer Insights Great strategies start with understanding customers. You'll lead initiatives that generate meaningful B2B and B2C insights, helping Amcor identify new opportunities and create solutions that resonate with the market.

This includes: • Voice of Customer and Voice of Segment research

• Focus groups and customer interviews

• Ethnographic and demographic studies

• Consumer and market trend analysis

• Identifying connections between consumer behavior and packaging needs

• Collaborating across Amcor businesses to develop compelling "One Amcor" value propositions

Bring New Ideas to Market You'll play a critical role in identifying, developing, and launching new packaging solutions that create value for customers and drive business growth.

You'll: • Develop go-to-market strategies for targeted market segments

• Partner with R&D to build and prioritize the innovation pipeline

• Lead cross-functional teams through product development and stage-gate processes

• Support new product and platform launches from concept through commercialization

• Evaluate global technologies and innovation platforms that can be leveraged within your markets

• Collaborate across regions and business units to share best practices and drive growth

Build Strong Customer Partnerships Success in this role requires developing trusted relationships with customers and helping them bring innovative packaging solutions to life.

You'll: • Work directly with customers to create differentiated value propositions

• Support packaging innovation and commercialization efforts

• Partner with customers, equipment suppliers, and internal teams to launch new packaging formats and technologies

• Expand Amcor's presence and influence within strategic customer accounts

• Create scalable approaches that enable growth across targeted market segments

What Makes You Successful We're looking for someone who is: • Naturally curious and eager to learn

• Strategic, analytical, and business minded

• Comfortable influencing without authority

• A proactive self-starter who thrives in ambiguity

• Able to translate market insights into action

• Strong at building relationships across functions and organizations

• Customer-focused and results-driven

• An excellent communicator who can engage audiences at all levels

What You'll Bring • Bachelor's degree required; MBA preferred

• Experience in strategic marketing, product management, market development, or related commercial leadership roles

• Experience launching new products, packaging materials, formats, or filling technologies

• Proven business and financial acumen, including business case development and ROI analysis

• Ability to influence cross-functional stakeholders, customers, and external partners

• Experience developing and executing go-to-market and growth strategies

• Knowledge of packaging sustainability, life cycle analysis, and carbon footprint considerations

• Exceptional verbal, written, and presentation skills

Why This Role Matters This is more than a marketing role. It's an opportunity to influence strategy, shape innovation, and acceler

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