Senior Manager, Revenue Growth Management (West)

About this role

YOUR OPPORTUNITY As the Senior Manager of Revenue Growth Management (RGM), you will be a driving force behind creating long-term value, and delivering measurable financial impact for the West Region and the organization. You will serve as a strategic thought leader and subject matter expert in RGM, championing the development, implementation, and integration of RGM capabilities across both Commercial and Commercial Finance teams. Your mission will be to unlock Net Sales Value (NSV) and Gross Profit (GP) growth by leveraging data-driven strategies focused on price-to-consumer optimization, promotional efficiency, and mix enhancement.

ABOUT YOU The ideal candidate for this role is a strategic, Revenue Growth Management leader with a strong foundation in data-driven advancing analytics. Experience in the U.S. Beverage Alcohol (Bev-Alc) industry is a distinct advantage, bringing valuable market insight and commercial acumen. You thrive in transforming complex, large-scale data sets into clear, actionable insights that drive business performance. A deep understanding of P&L management and key financial KPIs is essential, as is the ability to influence senior stakeholders across internal teams and external partners. Your ability to connect RGM based analytics with strategy and storytelling will be critical in shaping decisions and unlocking growth.

RESPONSIBLITIES • Serve as the primary RGM partner for the CBU, collaborating with the Commercial Finance Director, Regional VP, Commercial teams, National RGM and Distributor Partners.

• Identify and execute RGM opportunities to grow Net Revenue & Gross Profit, and lead post program analysis to measure impact.

• Represent the CBU in monthly and quarterly RGM performance reviews.

• Deliver best-in-class Revenue Growth Management strategies (analytics, pricing and programming) that are fully embedded in the quarterly and Integrated Activity Planning (IAP) process, in close collaboration with the National RGM team.

• Help build and embed the functional capability and organizational understanding of Pricing and RGM strategy within the CBU, Commercial and Commercial Finance teams

• Monitor competitive pricing and market dynamics and provide actionable insights to Regional Commercial teams, Distributor Partners, and senior leadership.

• Lead development of innovation revenue strategies as a key member of all innovation cross-functional teams.

• Partner with Commercial Finance team to continuously refine RGM strategies based on feedback and performance.

• Collaborate with distributor partners to negotiate, align and implement price strategies within the CBU.

• Apply the RGM framework and capabilities to manage and drive profitability by channel enabling commercial teams to effectively allocate resources and support execution of RGM opportunities.

• Evaluate and implement pricing strategies and competitive pricing data to make pricing recommendations to Commercial teams that will maximize net sales and gross profit.

• Take a leadership role in initiating, managing and executing ad-hoc projects, as well as cross-functional revenue management and value chain training.

• Support organization with all pricing related needs (Regional and Global, Internal and Distributor Partners).

• Drive continuous improvement in RGM processes, identifying gaps and recommending solutions.

SKILLS • 6+ years of strong financial acumen and analytical expertise, with the technical skills and market understanding to execute RGM strategies effectively.

• High proficiency in modelling and interpreting complex data sets, transforming insights into actionable business decisions.

• Good judgment and ability to manage granular details yet see the bigger picture to ensure solutions alignment

• Proven ability to influence commercial decision-making through data-driven insights and cross-functional collaboration.

• Skilled at balancing urgency with analytical rigor, enabling timely and well-informed decisions.

• Strong Communication Skills - written, verbal, presentation

• Ability to work effectively across functions and organizational levels to achieve desired goals

• A strong coach and people leader, committed to developing both direct and indirect team members.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.   • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color,

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