Senior Manager, Programmatic

About this role

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Real Chemistry is looking for a Senior Manager, Programmatic to join our growing team!

This role is responsible for paid campaign planning, strategy, execution, implementation, and delivery to meet client objectives. You’ll be the day-to-day partner to planning and client experience teams and will leverage your knowledge of paid media to support strategy development and delivery.

This is a hybrid role, based in New York City, Boston, Chicago, Indianapolis, or San Francisco—or remotely within the US, depending on team and business needs. The ideal candidate will be able to work Eastern/Central business hours.

What you’ll do:

• As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

• Act as day-to-day programmatic buying lead across several healthcare accounts, as part of an integrated team

• Responsible for the execution of campaign planning, setup, creation, optimization and management 

• Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning

• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media

• Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast

• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal

• Provide regular campaign reports, performance updates, and optimization insights to internal and external stakeholders as needed

• Stay current on industry trends, platform updates, and evolving best practices in programmatic media

Who You A re:

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization

• A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into managing all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization and stays ahead of trends and tech within digital industry

• Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner

• You don’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags

• Ability to execute client deliverables with a sense of urgency and client service orientation

• An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise

What you should have:

• 4-5+ years paid media experience managing programmatic campaign

• Proficient in programmatic DSPs like The TradeDesk, Google DV360, Viant/Adelphic and Pulsepoint as well as platforms like Prisma, DoubleVerify DCM, etc.

• Strong organizational, writing, and efficient communication skills (both internally and externally)

• Experience leveraging data for audience planning

• Cross-channel media planning experience preferred, including familiarity with estimating Reach / Frequency and media mix optimization strategies

• Ability to act independently and manage assigned account(s) while also contributing to new business development

• Familiarity with major data providers and a curiosity about targeting solutions

• Strong analytical and problem-solving skills, with proficiency in Excel and/or Google Sheets for reporting, pacing analysis, and performance troubleshooting

• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings

• Prior healthcare or pharmaceutical client experience preferred

Pay Range: $80,000.00 - 95,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.   Real Chemistry is proud to be Great Place to Work® certifi

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