Senior Manager, Policy Communications - LUS & Social Impact

About this role

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft's Communications team is seeking a Senior Manager, Policy Communications, LUS & Social Impact to help lead the company's efforts across three interconnected areas: public policy, Lyft Urban Solutions (LUS), and social impact. This role serves as a key voice on policy issues critical to rideshare, transportation equity, and the future of mobility — shaping narratives with regulators, government officials, media, and the public. It also helps lead communications for Lyft's bikeshare and micromobility portfolio (LUS) and drives storytelling around Lyft's social impact programs and partnerships. You will work closely with Lyft's Policy, Legal, Government Affairs, LUS External Affairs, and Social Impact teams to develop and execute communications strategies across all three areas.

This role requires collaboration and executive stakeholder management. It's built for a relationship-driven communicator who thrives in collaborative environments — someone who brings people together across teams, builds trust with senior leaders and external stakeholders, and is energized by the kind of deep partnership that comes from showing up consistently and in person to align communications with Lyft's broader strategy and brand voice.

Responsibilities:

Policy Communications Strategy

• Design and execute proactive communications strategies that advance Lyft's position on transportation, rideshare regulation, driver policy, safety, and mobility equity

• Develop and maintain a rapid response program ensuring accurate and timely information reaches media, regulators, and the public on high-priority policy issues

• Create and manage a strategic roadmap for public appearances, speaking opportunities, and thought leadership that positions Lyft leadership as credible voices in the policy space

• Partner with Government Affairs and Public Policy teams to align on strategic messaging for emerging legislation, regulatory proceedings, and government engagements

Lyft Urban Solutions (LUS) Communications

• Help lead communications for Lyft's bikeshare and micromobility portfolio — including Citi Bike, Bay Wheels, Bluebikes, Divvy, and BIKETOWN — spanning policy, corporate, and consumer dimensions

• Partner with LUS External Affairs to develop earned media strategies and stakeholder outreach for program announcements, expansions, ridership milestones, and market launches

• Manage reactive press inquiries on LUS-related topics including pricing, ridership, safety, and regulatory developments across operating cities

• Support consumer-facing communications moments including rebrands, seasonal campaigns, and rider engagement initiatives in coordination with marketing and product teams

• Develop messaging and materials for LUS partnership announcements and corporate milestones

Social Impact Communications

• Lead communications strategy for Lyft's social impact programs, including Round Up & Donate, Jobs Access, and Voting Access initiatives

• Develop compelling narratives and materials — including blog posts, press releases, and partner communications — that translate Lyft's social impact work into accessible public storytelling

• Manage earned media outreach for social impact announcements in coordination with external agency partners, prioritizing local storytelling and community voices

• Support recognition and award opportunities (e.g. Forbes Best Brands for Social Impact) that amplify Lyft's social commitments

• Partner with the Social Impact team and external nonprofit and corporate partners to develop joint communications plans

Media & Stakeholder Relations

• Build and maintain strong, trust-based relationships with policy-focused journalists, editors, and outlets — including national press, trade media, and local reporters in key markets — cultivated through in-person briefings, industry events, and regular outreach

• Own proactive media outreach and manage inbound press inquiries on policy, LUS, and social impact topics

• Identify and cultivate third-party validators, advocates, and coalition partners who can amplify Lyft's messages

• Collaborate with Legal and Litigation teams in high-volume, fast-paced communications environments, providing real-time counsel and response during active proceedings or regulatory actions

Executive & Cross-Functional Partnership

• Prepare senior executives and spokespeople for media interviews, policy briefings, legislative testimony, and public appearances — including developing talking points and providing media coaching

• Partner cross-functionally with Marketing, Brand, Legal, and Operations teams to ensure alignment between policy, LUS, and social impact communications and company-wide messaging

• Engage actively with Lyft's regional teams and travel on-site to key markets as needed to develop localized communications strategies and drive on-the-ground influence efforts

Content & Campaign Development

• Write and edit high-quality communications materials including press releases, op-eds, statements, fact sheets, briefing documents, and messaging guides

• Develop content for owned channels — including blog posts, social copy, and digital campaigns — that translates complex policy and impact issues into accessible public narratives

• Support internal communications efforts that keep Lyft team members informed on policy, LUS, and social impact developments relevant to the business

Experience:

• 8+ years of relevant experience in communications, with meaningful focus on public policy, government affairs, regulatory environments, advocacy, or social impact

• Proven track record developing and executing strategic communications campaigns at a tech company, in-house at a major corporation, or in a government/regulatory communications role

• Demonstrated knowledge of the rideshare,

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