Senior Manager, Planning

About this role

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

As the Senior Manager of Planning, you will lead the evolution of our forecasting function—owning the strategy, systems, and execution required to deliver accurate, scalable, and automated forecasts. You’ll transform demand planning from manual, spreadsheet-based processes into a data- and AI-driven capability using advanced analytics and modern data tools. You will synthesize key demand drivers (subscriber behavior, pricing, promotions, seasonality) into actionable insights that inform inventory, production, and financial decisions. Partnering closely with Growth, Finance, Operations, and Data Science (DSI), you’ll build integrated, system-driven planning processes aligned to business goals.

We’re looking for a highly analytical, systems-oriented leader who can both build and operate—driving automation, improving forecasting accuracy, and unlocking new insights through data and AI. You’ll lead a high-impact team and play a key role in shaping the future of planning. This role reports to the Director of Planning & Analytics.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Lead and develop the Planning team (2 direct reports), setting priorities, elevating capabilities, and driving a high-performance, data-driven culture.

• Own end-to-end demand forecasting, transitioning from manual (Excel/Google Sheets) processes to automated, system-driven forecasts powered by data pipelines and advanced analytics.

• Partner closely with DSI to replace spreadsheet-based workflows (Excel/Google Sheets) with backend systems. Build and scale forecasting tools, models, and dashboards in BigQuery, Sigma, and Hex.

• Design and continuously improve forecasting methodologies by incorporating advanced analytics, AI, and key business drivers (pricing, promos, subscriber behavior, seasonality).

• Lead scenario planning and demand simulations (e.g., launches, pricing, merchandising), quantifying risk and guiding cross-functional decisions across Growth, Finance, and Operations.

• Establish and operationalize core demand and inventory data models, with clear ownership of KPIs (forecast accuracy, attainment, WOH, inventory turns, service levels).

• Collaborate with Finance on forecasting inputs, budget alignment, and variance analysis (COGS, mix, demand drivers) to improve predictability.

• Act as a data and AI leader—identifying inefficiencies, mitigating risks through early signal detection, and delivering forward-looking insights to support S&OP/IBP.

We're Excited About You Because

• 7+ years of experience in strategic planning, operations management, or related roles, with a focus on direct-to-consumer operations.

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