Senior Manager, Marketing Analytics - Cards

About this role

Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

About the Role

We are seeking a strategic, hands-on, and data-driven Senior Manager, Marketing Analytics to help drive the growth, performance, and optimization of our credit card products. In this role, you will be a key analytical partner to our Growth Marketing, Product, Finance, and Executive Leadership teams. You will play a pivotal role in designing experimentation frameworks, analyzing acquisition campaign performance, and establishing the foundational reporting infrastructure needed to scale our card business.

This is a rare, high-visibility opportunity to join immediately following a new product launch and build marketing analytics capabilities in a greenfield environment from the ground up.

This is a hybrid role based in our San Francisco office 2–3 days per week

What You’ll Do

Marketing Performance & Campaign Optimization

• Campaign & Channel Performance: Partner closely with Growth Marketing teams to analyze and optimize marketing campaigns, acquisition funnels, channel mix, creative performance, and customer acquisition costs (CAC) across direct mail, digital, and affiliate channels.

• Optimization Engine Support: Collaborate across credit, finance, and strategy teams to support campaign launches and help refine targeting frameworks to maximize growth while maintaining risk thresholds.

• Audience & Funnel Analysis: Conduct exploratory data analysis to uncover cardholder behavior patterns, audience segmentation opportunities, and application funnel drop-off dynamics.

Experimentation & Strategic Insights

• A/B & Multivariate Testing: Design, implement, and measure rigorous testing frameworks for marketing campaigns, targeting strategies, and creative assets.

• Impact & Statistical Analysis: Perform detailed test reads and statistical analyses to determine significance, conversion impacts, and downstream business impact on marketing KPIs.

• Executive Storytelling: Synthesize complex datasets into actionable, data-driven recommendations and deliver compelling presentations to leadership to guide marketing spend and strategy.

BI, Reporting & Greenfield Analytics

• Automated Reporting Infrastructure: Build and maintain comprehensive dashboards and automated reporting solutions (conversion funnels, transaction trends, and channel performance) from the ground up.

• Self-Serve Analytics: Establish a clear reporting layer in our database so stakeholders across the company can easily understand business and campaign performance without writing SQL.

• Data Standards: Partner with Data Engineering and BI teams to ensure data quality, standardized KPI definitions, and scalable attribution frameworks.

What We’re Looking For

• Experience: 5+ years of experience in marketing analytics, growth analytics, or business analytics.

• Domain Knowledge: Experience supporting credit card, consumer lending, digital banking, or fintech products strongly preferred. Strong familiarity with card acquisition funnels, marketing channels (e.g., Direct Mail, Digital, Affiliates), and lifecycle metrics.

• Technical Skills: Advanced proficiency in SQL and Excel and experience working with large-scale datasets. Hands-on experience with analytical programming languages (Python or R) and visualization tools (Tableau, Power BI, etc.).

• Testing & Analytics: Deep understanding of experimentation methodologies, statistical analysis, and campaign measurement.

• Business Acumen: Understanding of unit economics basics (CAC, LTV, conversion rates) and how marketing performance directly impacts business growth.

• Communication: Exceptional communication and storytelling skills with a track record of translating technical data into actionable insights for non-technical leadership.

• Mindset: Highly organized, intellectually curious, and comfortable building from zero in a fast-paced environment.

What We Offer You:

• Competitive salary ($140K-$190K) and stock option plan

• Paid coverage of medical, dental and vision insurance

• Flexible PTO

• Opportunities for professional growth and development

• Paid parental leave

• Health & wellness initiatives

Environmental & Working Conditions

• Work is performed indoors in a fast-paced environment that requires the ability to manage multiple priorities and meet established workflows, schedules, and service expectations.

• Employees regularly input, retrieve, and exchange information accurately using digital systems and applications to support operational and customer service objectives.

• The role requires the ability to receive and exchange information with customers, peers, supervisors, and cross-functional partners through available communication channels, which may include meetings, email, phone, and digital collaboration tools, and may involve real-time, verbal, or in-person exchanges depending on business need.

• Job duties may involve managing a high volume of inbound and/or outbound customer interactions an

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