Senior Manager, Innovation Insights & Strategy

About this role

Where Conviviality is at work.

Pernod Ricard is a global premium international champagnes and spirits company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet®, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, TX, Smooth Ambler and Skrewball™ whiskey.

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

Careers that unlock the magic of human connection    Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!    Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.       Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $137,000.00  to $171,200.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary: 

The Senior Manager, Innovation Insights & Strategy is a leader responsible for driving innovation insights strategy & activation with the Pernod Ricard Global Innovation Marketing team.  This person will proactively identify knowledge gaps, uncover insights, create learning plans, and drive learnings to action with senior marketing partners including the head of global innovation.  The Senior Manager will be a champion of deep consumer, demand moment, and growth terrain understanding and the “so what” for fast action.  This person will be a key strategic partner to marketing in: • Establishing consumer centricity at the center of the Global Innovation Marketing ways of working and learning plans

• Bringing to life the vision with both a local focus to take on the US pipeline across a large portfolio of brands, as well as global lens that requires collaboration with other Global Consumer Insights partners, Global Brand Unit marketers / strategists, and executive leadership.

• Supporting the development of a robust 3-year pipeline that drives scaled growth across the Pernod Ricard portfolio, brands, and categories in the US and globally.

• Developing bespoke learning plans using both internal learning frameworks and custom project objectives, that could include but not be limited to: whitespace assessment, foundational learning, idea/concept, liquid, packaging, drink strategy, and size of prize forecasting primary research.

The successful candidate for this role will: • Have significant experience & expertise leading innovation insights strategy & activation inside a global organization.

• Have experience building innovation insights capabilities, knowledge of best in class methodologies and technology partners, and a passion for teaching others

• Know how to prioritize knowledge gaps, build holistic learning plans, and tell consumer stories

• Know how to quickly drive alignment on learning plans with multiple stakeholders with varying incentives.

• Be insatiably curious about consumers & culture, and creative in exploring new ways to learn

• Have a passion for innovation, uncovering unmet needs, and solving consumer problems

• The ability to develop trusted-relationships with close stakeholders across global business functions beyond CI and Innovation Marketing. 

Major Responsibilities • Continually refine innovation insight capabilities and best practices via learning playbooks with a validated framework and methods for different types of innovations.

• Establish annual and long-term learning agendas to advance innovation objectives,

• Activate demand segmentation innovation insights, instilling deep empathy on demand moments and growth terrains with business partners

• Build project-specific learning plans from development to validation, driving alignment with US, regional, and global stakeholders

• Identify unmet needs and trial drivers.  Ensure insights are integral to concept, liquid, packaging, and drink strategy, as a key partner in development

• Integrate data, trends, and primary research to illuminate consumer opportunities, with a focus on strong storytelling to drive action 

• Be a thought leader in the innovation and insights communities, including strong relationships with Global Brand Focus Insights and local US CI Team and marketing partners

     Requirements: • Bachelor’s degree required, Master’s degree preferred

• 7+ years of insights & strategy experience, with expertise in innovation insights & design thinking.

• Experience on both the consulting /

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