Senior Manager – HIV Community Marketing

About this role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description   Join Gilead’s HIV Franchise Marketing team and play a key role in supporting the development of impactful personal promotional content for Community Liaison (CL) field teams. As a Senior Manager, you will help translate brand strategy into practical, field-ready materials that enable meaningful engagement with allied healthcare professionals and community-based providers.

This role is focused on building and executing community marketing initiatives that support Gilead’s HIV portfolio, ensuring CL teams are equipped with high-quality, compliant resources to effectively communicate with the HIV workforce. You will contribute to the creation of promotional tools, support Plan of Action (POA) development, and help prioritize efforts across multiple therapies.

Working closely with Sales, Medical, Legal, Regulatory, and Analytics, you will ensure all content is aligned to brand strategy and meets rigorous approval standards. You will also partner with external agencies to deliver materials that are both strategically sound and executionally strong.

With a strong emphasis on collaboration, execution, and field support, this role offers the opportunity to directly shape how Gilead’s HIV therapies are communicated at the community level—advancing the company’s mission to improve the lives of patients and ending the HIV epidemic.

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

As a Senior Manager – HIV Community Marketing position on the marketing team, you will report to the Senior Director, HIV Franchise Marketing. This role will execute the community marketing strategy and build materials for Community Liaisons (CLs) teams and the HIV Workforce.

• Develops and leads key elements of the Allied Healthcare Professionsl (AHCP) personal and non-personal promotional brand strategy aligned to the priortization and brand campaigns.

• Supports the build, execution and sustainment of the Plan of Action(POA) for the CL field team inclusive of the 4 products in the HIV Treatment/Prevention porfolioand develop the prioritization for the 5 HIV therapies in Gilead’s portfolio.

• Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and field CL team. Regularly measures the success of initiatives.

• Implements product promotional communication strategy for AHCP  promotions, ensuring alignment with the overall brand strategy

• Assist in the creation of personal and non-personal promotion tactics utilized to drive brand/franchise  preference

• Assist in the development of  unbranded disease education for for key congresses, events, local/regional marketing strategies and CL team

• Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg.  Secures final production.

• Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development and other key internal stakeholders.

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns

• Supports internal CL team meetings

• Ensures that all marketing activities comply with regulatory and legal requirements

• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics

• Manages aspects of the non-personal promotions marketing budget and project timelines. 

• Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the AHCP marketing mix

Basic Qualifications: Bachelor's Degree and Eight Years’ Experience OR Masters' Degree and Six Years’ Experience OR Ph.D.

Preferred Qualifications: • Bachelors Degree and 8+ years of experience.

• A demonstrated record of successful pharmaceutical/biotech marketing progression/experience

• A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities

• Experience with marketing strategy, sales, and regulatory policies and practices

• Ability to conceive, develop, and implement multi-dimensional marketing and business plans

• Experience in working on category leading brands and omni/multi-channel marketing a plus

• Established ability in the execution of multiple/complex initiatives within the marketing mix, which require tactful cross-functional e

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