Senior Manager, Demand Center Insights

About this role

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

The Opportunity

The Global Demand Center is evolving into a more connected, signal-led demand organization—one that uses market, account, buyer, journey, and funnel evidence to decide where to focus, what to activate, and how to improve revenue outcomes.

The Senior Manager, Demand Center Insights will serve as a strategic insights lead for the Global Demand Center. This role will connect campaign performance, audience engagement, journey progression, digital activation, customer adoption, Sales/xDR feedback, market developments, and funnel outcomes to identify what is changing, explain why it matters, and recommend how the organization should respond.

The ideal candidate combines demand generation expertise, revenue-funnel understanding, analytical rigor, executive communication, and strategic judgment. They are comfortable working with imperfect data, connecting quantitative and qualitative evidence, and turning complex inputs into a clear business point of view that helps teams make better decisions.

What You’ll Do

Build the Demand Center insights function

Establish the insight operating model for the Global Demand Center, including how performance, funnel, market, account, audience, and journey evidence is collected, interpreted, shared, and translated into action.

Define the recurring business questions the Demand Center should answer, including where demand is accelerating, where engagement is stalling, where funnel leakage is occurring, where audiences are over- or underperforming, and which motions warrant additional investment or intervention.

Create repeatable approaches for moving from observations and data to diagnosis, recommendation, action, and measurable learning.

Diagnose performance and funnel behavior

Analyze performance across campaigns, programs, audiences, journeys, channels, regions, segments, platforms, and stages of the revenue funnel.

Identify root causes behind changes in engagement, qualification, opportunity creation, pipeline progression, conversion, and revenue contribution.

Surface funnel leakage, stalled progression, audience fatigue, underperforming journeys, content gaps, activation gaps, and other areas requiring intervention.

Partner with Analytics, Revenue Operations, Marketing Operations, and functional leaders to validate findings and align on shared definitions, assumptions, and measurement approaches.

Translate cross-functional evidence into business insight

Synthesize evidence from campaign performance, audience engagement, journey progression, digital activation, customer adoption, Sales/xDR feedback, market developments, account intelligence, and funnel outcomes into actionable business insight.

Evaluate whether observed patterns represent durable market shifts, temporary anomalies, emerging demand opportunities, execution gaps, or areas requiring further investigation.

Connect audience and account findings to broader Demand Center performance, prioritization, and investment decisions.

Help distinguish structural fit, dynamic readiness, campaign engagement, and funnel progression so leaders can make better decisions about where to focus and what actions to take.

Influence strategy, planning, and prioritization

Provide recommendations to Campaign Strategy, Growth Lab, Journey Architecture & Operations, Customer Growth & Adoption, Digital Activation, and regional stakeholders based on cross-functional evidence.

Recommend where to increase, reduce, stop, or redirect investment based on business impact, performance trends, funnel behavior, and market movement.

Help teams establish measurable hypotheses before launching major campaigns, programs, journeys, audience strategies, and experiments.

Participate in planning and prioritization processes to ensure GDC decisions reflect the full picture across signals, campaign engagement, journey progression, digital activation, customer behavior, Sales/xDR feedback, and revenue outcomes.

Lead performance learning across the Demand Center

Establish a structured learning agenda across campaigns, journeys, audiences, programs, and activation motions.

Define how major initiatives should be evaluated beyond top-line activity metrics, including what worked, what did not, why, and how those learnings should change future decisions.

Identify insights that should inform targeting, messaging, journeys, activation, investment, or operating processes.

Ensure insights are not only reported, but converted into action, tracked through implementation, and evaluated for outcome.

Create executive-ready narratives and recommendations

Develop concise, executive-ready insight narratives for Demand Generation and Marketing leadership.

Present complex findings clearly, including implications, confidence levels, tradeoffs, and recommended actions.

Challenge assumptions constructively and provide an independent, evidence-based point of view.

Facilitate discussions that move teams from conflicting observations or incomplete data toward aligned decisions and next steps.

Improve measurement maturity

Identify gaps in data, taxonomy, instrumentation, attribution, reporting, and definitions that limit the Demand Center’s ability to make reliable decisions.

Translate strategic insight needs into requirements for Analytics, Marketing Operations, Revenue Operations, and technology partners.

Establish standards for evidence quality, data confidence, and appropriate interpretation.

Help preven

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