Senior Manager, Creator New Business

About this role

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We offer specialized areas of expertise, including digital, social, creative, paid media, creator marketing and research to help clients evolve,   promote   and protect their brands in the market.  

By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and   establishing   a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.  

Edelman has an exciting opportunity for a   Creator New Business   role focused primarily on accelerating Creator new business growth   globally   while supporting integrated Social and Creator opportunities.   

Reporting to the VP, Creator Marketing and working closely with the Director of Digital Growth, this role will connect Creator into Edelman’s broader growth engine, helping identify, develop and convert new and organic opportunities while ensuring Creator is effectively integrated into broader agency solutions and new business efforts.  

The ideal candidate is a highly organized,   proactive   and strategic collaborator who understands the creator and social landscape and thrives at the intersection of   business development, storytelling,   operations   and integrated marketing . This individual will drive case development, coordinate new business operations and workflows, manage the active opportunity pipeline, and ensure seamless collaboration across Creator, Social and broader integrated teams to develop compelling client solutions.  

The role requires strong project and stakeholder management skills, an ability to manage multiple fast-moving opportunities simultaneously, and the ability to translate Edelman’s Creator capabilities,   expertise   and client work into persuasive new business narratives.  

Responsibilities:  

• Accelerate   Creator   new business growth   globally ,   partnering with Creator, Social and broader agency leadership to   identify , develop and advance new opportunities.  

• Support integrated   Social and Creator new business opportunities , bringing together the right capabilities, teams,   expertise   and work to develop differentiated client solutions.  

• Manage and analyze the active Creator new business pipeline and associated workflows,   maintaining   visibility into opportunities, timelines, owners,   deliverables   and next steps, while   identifying   trends in demand, conversion,   whitespace   and growth opportunities to inform new business priorities.  

• Lead   case study,   credentials   and capabilities development , translating Edelman’s strongest Creator work and   expertise   into compelling stories and   maintaining   an organized library of materials for new business and client opportunities.  

• Partner with pitch leads and subject matter experts on RFI/RFP responses, proposals,   presentations   and pitches, contributing to strategic narratives,   identifying   relevant capabilities and proof points, helping translate Social + Creator   expertise   into compelling client solutions, and ensuring high-quality,   timely   delivery.  

• Collaborate across Creator, Social, strategy, creative, paid, earned, production,   analytics   and account teams to ensure   Creator thinking is effectively integrated into broader client solutions .  

• Establish and continuously improve   new business processes, tools and best practices   that make Creator growth efforts more efficient,   scalable   and consistent across North America.  

• Support   organic growth and the transition of new business wins into client work ,   identifying   opportunities to expand Creator offerings within existing   relationships   and ensuring continuity between proposed strategies and program activation.  

Basic Qualifications:  

• 3+ years of relevant experience in marketing and/or related fields including advertising, public relations, digital marketing, social media, creator marketing, business   development   or integrated communications.  

• Experience supporting or leading   new business development , including proposal development, RFI/RFP responses,   credentials   development and/or pitches.  

• Experience working within or alongside   social, creator, digital or integrated marketing teams .  

• A bachelor’s degree or equivalent work experience.  

Preferred Qualifications:  

• Strong understanding of   social media, creators, content   creators   and the broader creator marketing ecosystem , with the ability to apply that knowledge to both new business opportunities and client work.  

• Experience developing   strategic and creative Creator and Social solutions   that respond to client business and brand   objectives .  

• Demonstrated experience in   new business and pitch development , including shaping narratives, developing proposals, responding to RFI/ RFPs   and contributing to presentations.  

• Experience translating successful   client work into compelling case studies,   credentials   and new business stories .  

• Strong understanding of how Creator integrates with   Social, paid, earned, creative, production and broader communications marketing disciplines .  

• Experience using   data, insights, cultural   trends   and performance metrics   to strengthen strategic recommendations for both prospective and existing clients.  

• Strong project management skills with   demonstrated   ability to manage   multiple workstreams,   stakeholders   and deadlines   in a fast-paced environment.  

• Highly orga

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