Senior Manager, B2B Lifecycle Marketing

About this role

The Opportunity Adobe’s Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive engagement across Adobe Creative Cloud and Document Cloud B2B offerings. This role requires deep email channel and account-based marketing experience —paired with strong analytical rigor and cross-functional influence. You will set strategy for post purchase email programs and journeys, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Product Marketing and Go-to-Market teams to deliver exceptional user experience and measurable growth.   What you'll Do - Lead all aspects of the channel marketing strategy, including planning, audience segmentation, content creation, continuous optimization and performance insights, aligning programs to quarterly business priorities and targets - Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution and ai-enabled efficiency - Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience, and considers the broader ecosystem - Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities - Establish success indicators, measurement framework and reporting with Analytics; communicate results and recommendations to senior partners   Skills - Advanced email channel and lifecycle marketing experience; capable of learning new technologies, products and systems quickly - Strong evidence-based decision making; able to convert data into a point of view; deep understanding of experimentation, personalization strategies, and controlled experiment methodologies.

- Leadership skills cultivating teamwork and innovation within high-performing performance marketing organizations. Capable of navigating a matrixed organization and representing team with integrity and self-sufficiency   Experience - 8–10 years of experience in B2B SaaS lifecycle marketing, ideally supporting multiple segments, funnels, or product lines - Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes - Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity - BA/BS degree or equivalent practical experience; MBA a plus

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .   Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.   

In California, the pay range for this position is $173,300 - $250,875
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in th

Similar jobs

• Senior Manager, Lifecycle Marketing — Mavenclinic · Remote
• Senior Manager of Lifecycle Marketing — Teachstone · Remote
• Sr. Manager, Lifecycle Marketing — Articulate · Remote
• Director B2B Lifecycle Marketing — Generac · Sussex, WI - USA | Rockford, IL - USA
• Manager, B2B Marketing — Betterment · Betterment HQ - New York City
• Senior Manager, Lifecycle Marketing (DTC) — Mavenclinic · Remote
• Senior Manager, Customer Lifecycle — Fanduel · New York City
• Senior Director, Lifecycle Marketing — Seed · Remote