Senior Investor, MX Investment

About this role

Job Description Who We Are     

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You'll Do  

Digital Media Strategy – 1 5 %   

• Collaborate with   S upervisor on strategy, guiding   Assistant(s)   and Associate (s)   in plan   development    

• Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and   reporting  

• Ensure digital strategy fits into overall brand communication   goals  

• Participate in team brainstorms to kick off plan and consideration set   development    

• Monitor trends, tools,   opportunities,   and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client   goals  

• Guide and   participate   in creation and presentation of media specific documents ,   such as media plans,   objectives   and strateg y   decks, and other related   functions  

Media Negotiating & Buying –   3 0 %  

• Gather   rates and develop   planning   costs  

• Effectively negotiate & steward buys across multiple   accounts  

• Analyze daypart mixes and pricing within   plans  

• Serve as a market expert, providing insight to the marketplace conditions,   continuously   exploring   understanding of industry   trends   and landscape intel   

• Manage budgets and deliverables (GRPs, impressions, response data) across   n ational   buys  

• React quickly to campaign results, and implement required optimizations as   directed  

• Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis and drive partner   negotiations    

Campaign Management & Execution – 20%  

• Oversee trafficking, ca mpaign set up,   site tagging, and ensure sites are enabled and functioning   properly  

• Ensure accuracy of insertion orders, plan details, spec documents ,   and confirmation   that all necessary materials are   received  

• Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for   clients  

• Work alongside   Assistant   and Associate   on mid-campaign reconciliation, billing, pacing, campaign validation and brand   safety  

• Manage market budgets and deliverables (GRPs, impressions, response data)  

• React quickly to campaign results, and implement required optimizations as   directed  

• Assist   account manager   with budget maintenance   and clearance spreadsheets and other campaign   data  

• Ensure all deals are delivering throughout the   flight  

• Participate in campaign results meetings/calls with client and strategy   teams  

Reporting & Analysis - 20%  

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the   client  

• Interpret   partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable   implications  

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data   shown  

• Effectively communicate optimization strategies,   challenges,   and opportunities across display, mobile,   social,   and video  

• Analyze MSAs and delivery reports from partners on a quarterly basis   to   deliver the post report to the   Business Solutions team  

Reconciliation –   5 %  

• Keep track of reconciliation progress   

• Responsible for checking monthly   actual   numbers are aligned to reported   numbers  

Relationship Management & Mentorship-   10 %  

• Help to train   Assistants   and Associates   and contribute to their   development  

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and   leadership  

• D evelop and   maintain   strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing) ,   as well as external   partners  

• Effectively manage up and down, collaborate with your   Supervisor   on   day-to-day   account activities, status, and deliverables  

• Guide team in setting goals, project tasks and   timelines  

• Oversee junior team members ’   duties in negotiating and maintaining schedules /campaigns   for several   accounts  

• Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance   management    

• Participate in interview process for   Assistant / Associate   roles  

Who You Are      

• Interested in the video   and digital   landscape    

• Have   a data powered mindse t and be c omfortable working within large sets of data and   numbers    

• A problem solver with foresight and the ability to develop

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