Senior, Ice Hockey Strategy & Solutions

About this role

Senior, Ice Hockey Strategy & Solutions

Catapult is building the future of sports performance technology, with a mission to Unleash the Potential of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it. Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing.

We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.

Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success.

Serve as the commercial-facing strategy leader for a defined market vertical (sport or technology).

This role acts as the structured liaison between Sales and Product, ensuring that customer priorities, competitive dynamics, and revenue opportunities are clearly represented in vertical planning and execution.

This role:

• Strengthens your influence on ACV growth.

• Positions you as the strategic market voice within the vertical.

• Formalizes your role in key demos, executive meetings, and industry events.

• Clarifies how roadmap requests are coordinated with the Market Vertical.

You will not own Product Marketing or GTM execution. Those functions remain within their teams. You will act as a key stakeholder to ensure those efforts are optimized for your vertical.

WHAT YOU’LL DO

Strategic Market Engagement

• Lead Senior Leader-level discussions within the vertical.

• Support high-value renewals and expansion opportunities.

• Deliver advanced demos for strategic accounts.

• Represent Catapult at industry events, conferences, and tradeshows.

• Build credibility and relationships within the vertical ecosystem.

Commercial–Product Liaison

• Serve as the structured intake channel for roadmap requests from Sales.

• Consolidate and prioritize field feedback before surfacing to the STL.

• Align closely with the STL on positioning, feasibility, and commitments.

• Prevent ad hoc roadmap commitments from the field.

Revenue Enablement

• Partner with Sales leadership to drive ACV uplift within the vertical.

• Identify cross-sell and packaging opportunities.

• Support renewal narratives tied to measurable product value.

• Provide input into pricing and value articulation.

GTM Optimization Stakeholder

• Act as a key stakeholder in launch and GTM planning discussions.

• Provide vertical-specific insight into positioning and messaging.

• Ensure launch plans reflect real market dynamics.

• Partner with Product Marketing and Marketing on:

• Events

• Campaign input

• Case studies

• Field enablement feedback

WHAT YOU’LL NEED

• 5+ Years of Cross-Functional Experience: A proven track record in roles like Product Strategy, Technical Product Management, Strategic Sales Engineering, or Vertical GTM Leadership.

• Domain Expertise: Deep, undeniable domain knowledge in the Ice Hockey space specific vertical.

• Pipeline & ACV Impact: Experience actively participating in large enterprise deals (e.g., contracts valued at $100k–$1M+ ACV). You must know how to tie product capabilities directly to a buyer's ROI.

• Executive Presence: Comfort acting as the "expert in the room" during C-suite pitches, high-value renewals, and when representing a brand at major industry events.

• Stakeholder Management: The ability to influence cross-functional teams (Product Marketing, Sales, Corporate Marketing) without having direct hierarchical authority over them.

• Synthesis of Feedback: Proven ability to take a chaotic influx of qualitative feedback from multiple commercial team members and distill it into a clean, data-backed quantitative business case for the product team.

WHAT YOUR SUCCESS WILL LOOK LIKE (30,60, 90 Day)

Days 1–30: Absorption, Alignment & Trust-Building

The goal of the first month is deep context-gathering. You need to build immediate credibility with Sales (so they trust you with senior leaders) and with the Strategic Technology/Product Leader (STL) so they trust your intake process.

Key Focus Areas

• Internal Landscape Mapping: Build deep relationships with Sales leadership, the STL, and Product Marketing (PMM). Understand their current friction points.

• Product & Value Mastery: Shadow advanced demos. Master the current product capabilities, value articulation, and the existing pricing/packaging structures.

• Listen & Learn: Attend Sales pipeline reviews and client renewal discussions as a passive observer to absorb the "ground truth" of the vertical.

What Success Looks Like at Day 30

• The Intake Blueprint: You have established a preliminary, structured channel for Sales to submit roadmap requests, effectively putting an end to "drive-by" requests to engineering.

• Demo Readiness: You can confidently deliver the core strategic demo without assistance.

• Relationship Baseline: You have held 1:1 alignment meetings with key Sales directors and the STL, establishing clear boundaries and expectations for your role.

Days 31–60: Execution, Guardrails & Quick Wins

The second month is about shifting from observer to active partner. You start taking over senior-level discussions and enforcing the new commercial-product boundaries.

Key Focus Areas

• Active Market Engagement: Lead your first few senior leader-level discussions and strategic account demos. Support at least 2–3 high-value renewal or expansion narratives.

• Roadmap Gatekeeping: Actively filter, consolidate, and prioritize field feedback. Hold your first formal prior

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