Senior Global Marketing Manager, Tuberculosis and Respiratory Solutions

About this role

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description

About the role: This key role operates at the intersection of customer insight, clinical relevance, market development, and commercial execution, ensuring that TB solutions are positioned as a cohesive, differentiated offering across diverse healthcare environments, including both developed and emerging markets. The role will partner closely with regional marketing, product management, medical affairs, clinical marketing, R&D, commercial operations, market access, across both the microbiology and molecular segments and external partners to translate portfolio priorities and customer needs into high-impact strategies, messaging, and programs.

Key responsibilities • Define, evolve, and communicate the global marketing strategy for Tuberculosis and Respiratory Solutions across microbiology and molecular diagnostics, informed by market trends, customer needs, competitive dynamics, clinical guidelines, and portfolio priorities

• Own the global TB and Respiratory Solutions portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, portfolio positioning, and downstream commercialization support across both segments

• Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data, customer insights, and competitive intelligence to identify growth opportunities and priorities for TB diagnostics

• Partner with product management, R&D, medical affairs, market access, and regional teams to ensure that global TB strategy is aligned to product roadmaps, evidence generation, market needs, and commercial execution priorities

• Lead global TB portfolio marketing launches, including new product introductions, enhancement announcements, launch packages, and commercial readiness materials

• Develop and execute global launch plans in partnership with regional marketing, commercial operations, product management, and marketing communications to drive coordinated and effective market activation

• Build launch toolkits, sales enablement materials, training content, campaign assets, customer-facing tools, and portfolio playbooks that support both microbiology and molecular TB offerings

• Ensure launch and commercialization plans reflect regional market differences, including varied healthcare systems, care settings, testing algorithms, public health priorities, and resource environments

• Develop differentiated value propositions, messaging frameworks, and customer-facing narratives that clearly articulate the clinical, operational, economic, and public health value of TB solutions across microbiology and molecular workflows

• Translate complex scientific, clinical, and technical information into clear, compelling, compliant messaging for laboratorians, clinicians, procurement stakeholders, public health decision-makers, and commercial teams

• Partner with clinical marketing and medical teams on development of clinical publications, posters, scientific presentations, webinars, and educational programs that strengthen clinical credibility and customer engagement

• Translate clinical evidence, guidelines, and scientific data into customer-focused strategies and messages that support adoption and strengthen our market position

Minimum Requirements and Education: • Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, Business, or a related field • At least 7 years of experience in global or regional strategic marketing, product marketing, product management, or commercial marketing within diagnostics, IVD, medical devices, healthcare, or life sciences • Experience in tuberculosis, infectious diseases, microbiology, molecular diagnostics, respiratory diagnostics, or related clinical areas strongly preferred • Demonstrated success developing product launch plans, launch packages, integrated campaigns, messaging frameworks, sales enablement tools, and customer-facing commercial materials • Proven ability to translate complex scientific, technical, and clinical information into clear, compelling, evidence-based marketing strategies and messaging • Experience working across global or multiregional markets, including developed and emerging healthcare environments, with ability to incorporate local clinical practices, customer needs, regulatory considerations, and market access dynamics • Solid understanding of regulated healthcare environments, including promotional versus nonpromotiona

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