Senior Director, Platform Engineering

About this role

Job Description Summary:

Being at the forefront of innovation is exciting ,   and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization.   We’re   looking for a transformational leader in our technology services hub focused on marketing technologies.   

The Senior Director,  Platforms Engineering ,   is a senior technology leader accountable for the company’s enterprise   MarTech   platform suites and their integration into the broader Coca-Cola technology ecosystem. Reporting to the Head of Development, this leader owns the strategy, management and engineering for these platforms and the products and capabilities built on them, supporting marketing, consumer   experience   and commercial growth across all regions (North America, LATAM, EMEA, APAC).  

The role owns the full Adobe Experience Cloud suite (AEM, Workfront, Adobe Journey Optimizer, Adobe Experience Platform, and related modules), Salesforce,   OneTrust   and other enterprise   MarTech   platforms. The leader   is responsible for   managing these platforms, overseeing the products and capabilities built on them, and ensuring they are integrated cleanly and reliably with Coca-Cola’s enterprise and   MarTech   systems.  

This leader directs a multi-team engineering and platform group   operating   within a modern Product Operating Model, and is accountable for the resilience, scalability, security , and performance of the platform estate, which directly   impacts   consumer engagement, campaign delivery,   and data-driven decision making worldwide.  

A priority of this role is to apply Generative AI and the native AI capabilities of these platforms (for example , Adobe and Salesforce AI features) to improve how products are built, integrated,   and operated, progressing from AI-assisted workflows toward AI-enabled delivery over time, responsibly and with measurable business value.  

This leader oversees the enterprise   MarTech   platform suites and their integration into the broader technology ecosystem. The Directors and Managers across the platform and integration teams report to this role. This role reports to the Vice President, Platform & Product Engineering, and partners closely with the Senior Directors across Product Development, Operations, and Architecture.

What   You’ll   Do for Us:    

  Engineering Leadership & Organizational Excellence  

• Lead and develop high-performing, distributed platform and integration teams under the Product Operating Model, with clear accountability for platform and capability outcomes.  

• Build empowered teams that own platform problems end to end, from configuration and build through integration, operation ,   and continuous improvement.  

• Recruit, develop , and   retain   top platform engineering and integration talent, including specialists across Adobe, Salesforce,   and data/identity, creating a culture of technical excellence and accountability.  

• Establish engineering and integration standards, operating rhythms ,   and accountability frameworks aligned to business outcomes, consistent with portfolio-wide direction set by the Head of Development.  

Platform Ownership & Integration  

• Own the full   Adobe Experience Cloud suite (AEM, Workfront, AJO, AEP , and related modules) and other enterprise   MarTech   platforms, including roadmap, configuration, upgrades, licensing posture,   and overall health.  

• Oversee the products and capabilities built on these platforms, ensuring they are delivered with quality, reliability ,   and speed and meet marketing and business needs.  

• Own the   integration layer : ensure clean, reliable, secure integration of these platforms with Coca-Cola’s enterprise and   MarTech   systems, including data, identity, consent ,   and API connectivity.  

• Establish integration standards, reusable connectors ,   and API governance that reduce duplication and make the platform estate easier to extend and   operate .  

• Ensure data governance, privacy ,   and consent are embedded across platforms and integrations, in line with enterprise and regulatory requirements.  

Vendor & Commercial Platform Management  

• Manage relationships with strategic platform vendors , holding them accountable for value, roadmap alignment,   and service quality.  

• Balance build vs.   configure   vs. buy decisions across the platform estate with a long-term, total-cost-of-ownership view.  

• Partner with Product, Marketing, Architecture and Security to align platform capabilities to business priorities and to sequence investments sensibly.  

Technical Strategy & Architecture Leadership  

• Define and evolve the technical and integration architecture   required   to run the   MarTech   platform estate at   a global scale, with a focus on interoperability, reuse,   and maintainability.  

• Provide architectural guidance and technical oversight for critical platform and integration investments, staying close enough to the technology to lead by substance.  

• Drive an API-first, event-driven integration approach across Adobe, Salesforce ,   and enterprise systems, minimizing point-to-point complexity and technical debt.  

• Ensure platforms and integrations are designed for scale, resiliency, security ,   and long-term sustainability, balancing delivery speed with operational stability.  

Generative AI & Platform AI Enablement  

• Champion the adoption of   Generative AI and the native AI capabilities of the platforms   (e.g., Adobe and Salesforce AI features) to improve how products are built,   integrated   and   operated , and to lift developer and marketer productivity.  

• Define and execute an AI enablement roadmap for the platform estate, advancing from AI-assisted workflows toward AI-enabled delivery and operations over time.  

Engagement & Strategic Influence  

• Serve as a trusted techn

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