Senior Director of Direct Marketing and Participation - University Advancement

About this role

Location SAINT LOUIS, MO 63105

 Scheduled Hours 37.5

Position Summary Reporting to the Executive Director Annual Giving Programs, the Senior Director of Direct Marketing and Participation is a forward-thinking, highly innovative partner who leads a team of professionals to develop and execute sophisticated multi-channel, university-wide, direct marketing fundraising strategies. This role creates, oversees, and drives the strategy to increase and diversify the number of donors and philanthropic dollars to WashU, with an emphasis on support of the annual fund.

The ideal candidate is a data-driven, strategic thinker with a passion for leveraging modern fundraising and annual giving marketing practices in support of higher education. This person is a collaborative team player and will have experience in direct marketing, emerging fundraising technologies, and staff management.

Job Description

Primary Duties & Responsibilities:

• Develop a strategic plan to segment and solicit alumni, parents, and friends to increase donors to the Annual Fund and the university. This includes strategic analysis of past performance of appeals and solicitation methods, acquisition rates, retention rates, and industry trends. Closely monitor return on investment and make data-based decisions to guide future fundraising strategies. Report on overall results to internal and external constituencies, as needed.

• Develop key strategies for retention, acquisition, and stewardship of donors to the Annual Fund based on affiliation, class year, and interest. Serve as the final approver on all direct marketing materials and confirm that recommended messages and graphics align with the strategies for each appeal. Verify that all WashU audiences are appropriately included in the direct marketing schedule.

• Collaborate closely with key departments in University Advancement including by not limited to Advancement Communications, Analytics, Data and Reporting, Advancement Systems, and Donor Relations, on fundraising projects and campaigns including but not limited to WashU Giving Day, Loyalty Society, Engagement Center, License Plate Program, Matching Gift Program and emerging technologies.

• Work closely with other colleagues in University Advancement to align program goals with the overall philanthropic goals of the university.

• Oversee the technology used to support direct marketing efforts for all university constituents including engagement center system/vendor, and the data analytics system/vendor. Assist with the development of websites, including online gift forms. 

• Manage data as it relates to direct marketing, including responsibility for data hygiene, segmentation, and other issues related to ensuring accurate and useful data for direct marketing including editing and proofreading publication content.

• Manage a team of six responsible for the WashU Giving Day, Loyalty Society, Engagement Center, premium fulfillment, License Plate Program, and Matching Gift Program.

• Stay up to date on the latest fundraising trends, technologies, and strategies and implement them as appropriate.

• Additional duties as assigned and in support of the Annual Giving Programs (AGP) team.

Working Conditions: Job Location/Working Conditions • Normal office environment

Physical Effort • Typically sitting at desk or table • Repetitive wrist, hand or finger movement

Equipment • Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education: Bachelor's degree Certifications /Professional Licenses : No specific certification/professional license is required for this position.

Work Experience: Relevant Experience (6 Years) Skills: Not Applicable Driver's License: A driver's license is not required for this position.

More About This Job Preferred Qualifications • Ability and flexibility to work outside of the normal workday/office hours including evenings and weekends. • Experience within a complex university setting or national nonprofit organization. • Annual giving experience at an institution of higher education. • Experience working with high-level volunteer leadership. • Experience creating and implementing complex, multi-channel fundraising marketing campaigns. • Knowledge of VanillaSoft. • Knowledge of ClickUp. • Understanding of the high-level relationship-building and strategies involved in securing complex gifts. • Ability to set priorities and successfully manage multiple projects and competing deadlines.

This position is located in St. Louis, MO and the targeted hiring range for this position is $96,000 - $130,000. 

Preferred Qualifications

Education: Master's degree Certifications /Professional Licenses : No additional certification/professional licenses unless stated elsewhere in the job posting. Work Experience: No additional work experience unless stated elsewhere in the job posting.

Skills: Analytical Acumen, Analyze Information, Communication, Confidentiality, Contract Development, Creativity, Deadline Management, Decision Making, Detail-Oriented, Diplomatic Approach, Donor Communications, Donor Engagement, Interpersonal Communication, Multitasking, Proactive Thinking, Professional Integrity, Program Implementation, Project Management, Project Management Software (PMS), Relationship Building, Salesforce Marketing Cloud, Social Influence, Sound Judgment, Supervisory Management, Workload Prioritization

Grade G16

Salary Range $96,000.00 - $169,300.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity wi

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