Senior Director, Global Brand and Product Marketing - HOKA

About this role

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Senior Director, Global Brand and Product Marketing – HOKA Reports to: Vice President, HOKA Global Marketing Location: Portland, OR and Los Angeles (Hybrid)

The Role The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA’s global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories — bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection. By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.

Your Impact Brand Leadership & Strategy • Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives • Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation • Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace • Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance • Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love • Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance

Integrated Brand Campaigns & Activations • Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results • Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints • Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories. • Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance. • Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time

Global Product Marketing • Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches • Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits • Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle • Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy • Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling • Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies • Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels

Global Media Strategy • Develop and oversee HOKA’s global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes • Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential) • Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets • Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization • Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets

Consumer Journey Alignment & Innovation • Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA’s brand positioning, purpose and visual identity • Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community • Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams • Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights

Leadership & Collaboration • Lead, inspire, and develop a high-performing global team driving brand and category marketing • Foster a culture of collaboration, innovation, quality and accountability across global and regional teams • Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success • Uphold HOKA commitment to inclusion, belonging, and representation across all marketing efforts

We celebrate diversity—of yo

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