Senior Director, CRM & Marketing Automation

About this role

Job Description Summary:

The   Coca ‑ Cola   Company is evolving into a more   digital ‑ first ,   data ‑ driven   enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,   end ‑ to ‑ end   impact on growth, productivity, and efficiency.  

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation, it demands a strategic transformation of core capabilities, a   domain ‑ based ,   product ‑ centric   operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.  

Role Overview  

The Senior Director, CRM & Marketing Automation plays a critical leadership role in advancing   Coca ‑ Cola’s   digital transformation by modernizing and scaling how campaigns are delivered,   optimized , and measured across the enterprise. This role is accountable for evolving campaign operations into a   data ‑ driven ,   technology ‑ enabled   capability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments.  

Operating within a   product ‑ centric   digital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestrating   end ‑ to ‑ end   campaign execution processes, ensuring seamless integration across platforms, channels, and markets.  

The Senior Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical,   high ‑ impact   solutions that deliver measurable business outcomes.  

What You will do for us  

• Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes  

• Establish and operationalize scalable frameworks for   end ‑ to ‑ end   campaign management within a   product ‑ centric   operating model  

• Partner with marketing, digital product, and analytics teams to ensure campaigns are   data ‑ driven , measurable, and continuously   optimized  

• Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking  

• Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market  

• Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization  

• Enable   real ‑ time   insights and   decision ‑ making   by   leveraging   advanced analytics and artificial intelligence within campaign operations  

• Align campaign operations with enterprise architecture, data governance, privacy, and security standards  

• Collaborate with regional and local teams to ensure global consistency while allowing for   market ‑ specific   execution needs  

• Lead vendor and partner relationships to deliver   high ‑ quality   campaign execution capabilities aligned with enterprise strategies  

• Drive adoption of new tools, platforms, and ways of working through change management and   capability ‑ building   efforts  

• Continuously   identify   opportunities to enhance campaign effectiveness, efficiency, and innovation through emerging digital and AI technologies  

Requirements and Qualifications  

• Bachelor’s degree in Marketing , Business Administration, Information Systems, or a related field  

• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization  

• Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model Pay Range: United States of America: 202,000 USD - 229,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Reloca

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