Senior Director, Content Analytics and Special Projects

About this role

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer .

We're hiring a Senior Director, Content Analytics & Special Projects to join our Content team at EMARKETER.

The Role and Team:

This role sits within EMARKETER's Content organization and is responsible for driving strategic innovation across our research infrastructure while leading content analytics for the business. You will lead a portfolio of high-impact initiatives focused on modernizing the data, systems, and workflows that power our research products, while also helping shape content strategy through analytics and performance insights. Working closely with Content, Forecasting, Data Products, and Product & Technology leadership, you'll play a critical role in advancing how EMARKETER creates, manages, and delivers industry-leading research.

This is a hybrid role based out of our New York City office, with regular in office expectations.

Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate Is:

• Strategic and analytical: You can move seamlessly between research, data, and business strategy to identify opportunities, solve problems, and drive meaningful organizational impact.

• Technically fluent: You are comfortable working with data, dashboards, and modern analytics platforms and can credibly partner with technical teams to evaluate solutions and tradeoffs.

• A strong project manager and cross-functional leader: You excel at aligning stakeholders across teams, translating editorial and forecasting workflows into clear requirements, and driving initiatives to completion without direct authority over the people involved.

• An exceptional communicator: You can distill complex analyses, technical concepts, and operational challenges into clear recommendations for senior leaders, analysts, and non-technical stakeholders alike.

• Action-oriented and adaptable: You thrive in ambiguity, enjoy building new processes and frameworks, and are energized by mission-critical challenges that require creativity, initiative, and ownership.

Key Responsibilities:

• Lead the modernization of EMARKETER's forecasting data structures, workflows, and supporting systems in partnership with Forecasting, Data Products, and Product & Technology leadership.

• Build alignment across Content, Data Products, Forecasting, and Product & Technology teams, managing competing priorities and stakeholder perspectives to keep initiatives moving forward.

• Develop a deep understanding of forecasting methodologies, dependencies, and operational pain points, and identify opportunities to improve scalability, transparency, and efficiency.

• Prototype solutions and concepts that can be scaled in partnership with Product & Technology, including centralized data structures, reconciliation processes, and workflow improvements.

• Identify and lead high-impact special projects and data product initiatives that improve how research data is collected, managed, and utilized across the organization.

• Define, track, and communicate content performance metrics, departmental goals, and organizational KPIs, providing actionable insights to Content leadership and other stakeholders.

• Build dashboards and reporting that make content performance data accessible and actionable while informing content strategy, resource allocation, and business decisions.

Desired Skills & Experience:

• 7+ years of experience in analytics, business intelligence, data products, consulting, market research, or a related field.

• Strong analytical and strategic thinking skills, with experience developing KPIs, conducting performance analysis, and translating findings into business recommendations.

• Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across multiple functions and levels of an organization.

• Excellent communication skills, including the ability to translate between technical and business audiences and present recommendations to senior leaders.

• Strong project management experience, with a track record of driving initiatives from concept through implementation in ambiguous environments.

• Hands-on experience working with modern data platforms such as Snowflake, BigQuery, PostgreSQL, or similar technologies, with strong SQL proficiency.

• Experience building dashboards and reporting solutions using tools such as Sigma, Tableau, Looker, Power BI, or equivalent platforms.

• Working knowledge of Python or a comparable language for analytics, automation, or lightweight prototyping.

• Familiarity with APIs, structured data formats (JSON, CSV), and modern data workflows.

• Demonstrated ability to leverage AI tools to accelerate analysis, automate processes, and improve decision-making.

• Bachelor's degree in a quantitative, analytical, technical, or related field.

• Experience within a research, media, market intelligence, analytics-driven organization, or top-tier consulting firm is a plus.

Salary & Benefits:

• $160,000 to $180,000 (dependent on skills, experience, and competencies)

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave

• Comprehensive medical, dental, and vision insurance plans

• Matched and vested 401(k) plan

• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)

• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number o

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