Senior Designer, Marketing (Temporary)

About this role

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Mission Overview & Responsibilities :

The Senior Designer, Marketing plays an important, hands‑on role in developing campaigns and marketing efforts that support The New York Times' business for the News product and All Access subscription. You will sit within the News+ marketing department and report to the Creative Director, Design, Marketing.

This is a temporary, 6 month role. This is a remote-friendly position.

You will work closely with other marketing creative team members (writers, designers and our audio and video teams), as well as partners in marketing and media strategy, product design, audience insights and brand identity to bring to life campaigns across the marketing funnel that drive performance while upholding a high bar for design craft. You will lead creative ideation, execution and production of marketing assets, and help evolve the design systems, libraries and templates that support experimentation at scale.

You bring a refined aesthetic, a nuanced understanding of typography, layout and color, motion design and advanced design craft skills. You are idea‑focused and can do the work of bringing ideas to life that inspires and excites others.

As a member of the marketing creative team, you will continue to bring fresh ideas to the main challenge of marketing our world‑class journalism and lifestyle products to readers in this moment and why it's worth engaging with and paying for.

Responsibilities:

• Develop and execute conceptual, visually compelling marketing campaigns for the News product and All Access bundle, ensuring work supports awareness, consideration, conversion and retention goals across the full reader and subscriber journey.

• Design and adapt campaign creative across paid, owned and earned channels — including digital, social, email, in‑app placements, app stores and OOH — in line with The Times' brand standards and News+ marketing strategy.

• Translate in‑product experiences, editorial formats and key feature benefits into clear marketing assets that deepen engagement and drive habitual use of the News product and All Access bundle.

• Implement the practical application of design systems for News and All Access marketing, including creating, implementing and maintaining component libraries and style guides in Figma, and ensuring pixel‑perfect execution across platforms and devices.

• Collaborate with writers, art directors, audio and video partners to concept, refine and ship creative that clearly communicates the value of our journalism and our lifestyle products and drives subscriptions and engagement.

• Help develop and maintain scalable visual systems, templates and libraries that enable disciplined experimentation across paid and owned marketing channels while upholding a high bar for craft and brand consistency.

• Work from creative briefs, participate actively in reviews and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or evolving business needs.

• Create clear, compelling presentation materials and articulate the rationale for your design decisions to colleagues and leadership, connecting creative choices to performance, user behavior and broader marketing strategy.

• Bring fresh ideas and a spirit of experimentation to how we market our journalism, product experiences and bundles, contributing to a culture of continuous learning on the marketing creative team.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• You will report to the Creative Director, Design, Marketing.

Basic Qualifications:

• 7+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in‑house team, with a focus on marketing or advertising creative and experience in growth‑oriented campaigns.

• A portfolio should show both thoughtful execution and conceptual thinking. It should span social, digital display, email, in‑app, app store, and print. The portfolio should include clear examples of how design choices clarify complex ideas.

• Deep proficiency in core visual design principles — typography, layout, balance, hierarchy, proportion, color, emphasis and unity.

• Expert‑level skills in Figma and Adobe Creative Suite, including building and maintaining components, styles, libraries and design systems used across a marketing organization.

• Demonstrated expertise in design systems: creating component libraries and style guides; ensure pixel‑perfect execution.

• Proficiency in motion graphics and animation, with hands-on experience using After Effects and other motion tools to bring narratives to life across marketing channels.

• Experience partnering with developers and product teams to ship high‑quality digital experiences.

• Experience translating strategy into actions and showing initiative in addressing challenges.

Preferred Qualifications :

• Comfort working cross‑functionally with partners in marketing strategy, media, product design, audience insights and brand identity.

• Understanding of trends in digital advertising and growth marketing,

• Familiarity with the latest social media ecosystem and how brands show up in a way that feels authentic and aligned with standards.

• The ability to navigate a complex organization: building and leveraging key relationships.

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REQ-0204

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