Senior Demand Generation Manager

About this role

Who Are We?

Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern.

This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.

We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.

What You’ll Do

Demand Generation Strategy & Pipeline Execution

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.

• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.

• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.

• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

Content Strategy & Execution

• Own the strategy and execution of digital content programs designed to drive pipeline, including:

• Long-form and thought leadership content targeting developer and enterprise buyer audiences

• Campaign-specific content assets that support awareness, consideration, and deal acceleration

• Content experiences — landing pages, hubs, and interactive assets — optimized for conversion

• Always-on content programs aligned to product, campaign, and GTM priorities

• Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.

Integrated Campaign Orchestration (Content + Digital + ABM)

• Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:

• Content-led nurture and re-engagement programs

• Account-based content plays targeting priority enterprise accounts

• Digital amplification of content assets, events, and product moments

• Paid media support where it accelerates content reach and pipeline impact

• Ensure content programs support the full funnel — from first discovery to deal acceleration.

Sales Partnership & Account-Based Content

• Work closely with sales leaders and SDR teams to:

• Identify content gaps that are slowing deal progression and build assets to close them

• Build account-specific content engagement programs that support pipeline creation and acceleration

• Surface content engagement signals to sales for timely, relevant outreach

• Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.

Lifecycle & Conversion Optimization

• Own the digital content journey from acquisition through to pipeline conversion:

• Optimize content experiences, landing pages, and digital flows for engagement and conversion

• Build and refine content-led nurture programs that move prospects through the funnel

• Partner with product and growth teams to connect content engagement to PLG activation

• Identify and close drop-off points across the digital funnel with a test-and-learn mindset.

Performance & Pipeline Accountability

• Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.

• Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.

• Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.

• Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.

What Success Looks Like

• Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions.

• A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel.

• Tight integration between content execution and sales priorities, with strong account-based content plays in market.

• Scalable, repeatable content-led demand generation programs that improve over time.

• Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution.

About You

Experience

• 7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.

• Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.

• Experience operating across both PLG and SLG go-to-market models.

• Strong background in content strategy, campaign execution, and marketi

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