Senior Creative Director

About this role

Please note: This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award.

The Role We are looking for a Sr. Creative Director who can lead important work, build exceptional teams, and create the conditions for ambitious ideas to thrive.

This role sits at the heart of Creative. The Sr. Creative Director is responsible for the quality, direction, and creative sensibility of a significant portfolio of work, as well as the teams responsible for creating it. This person should be able to see the big picture without losing sight of the idea, the craft, or the audience. They should know when to push, when to protect, and when to simplify.

Much of the work will address some of the most consequential issues facing people and communities, including public health, education, and large-scale behavior-change communications. These are often complex subjects involving diverse audiences, deeply held beliefs, competing sources of information, and decisions with real consequences for individual and community health.

The right experience, however, can come from anywhere truly great integrated creative work gets made. Consumer brands. Healthcare. Technology. Culture. We are looking for someone who understands not just how creativity can attract attention, but how the right idea can make complex information human, connect with people, shift perception, build confidence, and move audiences to act.

The strongest candidates will have a body of work that demonstrates original thinking, exceptional creative judgment, and consistently high standards of craft. Industry recognition and award-winning work are valued, but what matters most is evidence of ideas that were distinctive, beautifully made, strategically sound, and effective.

Job Location Hybrid in the Washington, DC area with commute as needed to client and ICF offices. Required travel to the Atlanta, GA area for meetings, workshops, and presentations as needed. 

What You Will Do • Lead the creative direction and quality of a significant portfolio of clients, national campaigns, and multidisciplinary creative teams. 

• Establish a clear creative point of view and ensure the work is distinctive, strategically grounded, beautifully crafted, and capable of moving people. 

• Lead the development of major public health, health education, and behavior-change campaigns from initial strategy and concept through production, launch, and optimization. 

• See the broader creative opportunity around a client, audience, health issue, or behavior while protecting the strength and simplicity of the central idea. 

• Translate formative research, audience insight, behavioral science, health communications strategy, and cultural understanding into creative opportunities that connect with people and influence what they think, feel, and do. 

• Help teams turn complex health information, scientific evidence, and public guidance into communications that feel clear, relevant, credible, and human. 

• Lead and develop Associate Creative Directors, art directors, copywriters, designers, and other creative specialists. 

• Build strong multidisciplinary creative teams and partnerships, creating the right conditions for people and ideas to do their best work. 

• Guide teams through concept development, testing, refinement, presentation, production, launch, and campaign evolution while maintaining consistently high creative standards. 

• Push teams beyond the expected and help turn strong individual ideas into fully realized creative platforms and connected bodies of work. 

• Work closely with strategy, research, behavioral science, media, production, experience, technology, communications, and other disciplines to create integrated ideas that work across channels and experiences. 

• Direct creative development across television, video, social media, digital, audio, print, web, out-of-home, experiential, and emerging platforms. 

• Ensure campaign ideas can adapt effectively for different audiences, communities, languages, cultural contexts, and stages of readiness. 

• Present and defend ambitious creative thinking to senior clients and stakeholders with clarity, conviction, and a compelling creative rationale. 

• Build trusted relationships with senior clients and help create the confidence and space required to produce ambitious creative work. 

• Lead creative workshops, reviews, and presentations and help stakeholders evaluate work against audience needs, campaign objectives, and the strength of the creative idea. 

• Navigate complex, regulated, and highly scrutinized stakeholder environments without allowing process or consensus to dilute the work. 

• Incorporate stakeholder, audience-testing, and campaign-performance feedback while protecting strategic and creative integrity. 

• Maintain oversight of major productions and ensure the creative vision and quality of the work are protected through execution. 

• Partner with production teams during photography, video production, animation, editorial, sound, post-production, and asset development. 

• Ensure work meets applicable standards for accessibility, plain language, health literacy, brand consistency, and inclusive communications. 

• Identify, attract, mentor, and develop exceptional creative talent and build teams capable of delivering against evolving client and agency needs. 

• Help grow the creative ambition, quality, and reputation of ICF’s work across public health, the public sector, and other priority growth areas. 

• Contribute senior creative leadership to pitches and new opportunities, helping demonstrate the value and potential of creativity within ICF. 

• Help shape the broader creative standards, culture, capabilities, and reputation of the organization. 

What This Role Requires • Must be able to obtain and maintain a Public Trust clearance. 

• U.S. Citizenship required (requ

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