Senior Communications Specialist

About this role

Job Details Are you looking to join a healthcare company that is based on excellence and love? Then this is the position you need to check out!

ChristianaCare is one of the country's most dynamic healthcare organizations, centered on improving health outcomes, making high-quality care more accessible, and lowering healthcare costs. ChristianaCare includes an extensive network of outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a free-standing emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care, and women's health. It also includes the pioneering Gene Editing Institute and was rated by IDG Computerworld as one of the nation's Best Places to Work in IT. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. It is continually ranked by U.S. News & World Report as the Best Hospital. With the unique CareVio data-powered care coordination service and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.

ChristianaCare Offers • Full Medical, Dental, Vision, Life Insurance, etc. • Two retirement planning offerings, including 403(b) with company contributions • Generous paid time off with annual roll-over and opportunities to cash out • 12-week paid parental leave • Incredible Work/Life benefits including annual membership to care.com, access to backup care services for dependents through Care@Work, retirement planning services, financial coaching, fitness and wellness reimbursement, and great discounts through several vendors for hotels, rental cars, theme parks, shows, sporting events, movie tickets and much more!

About This Position

The Senior Communications Specialist is a strategic communications professional responsible for advancing ChristianaCare’s reputation, visibility and growth through proactive media relations, integrated communications planning and compelling storytelling.

Working as a member of the dynamic and collaborative External Affairs Communications Team, this role will provide communications counsel and execution in support of clinical service lines and strategic growth initiatives. The Senior Communications Specialist will partner with leaders, clinical experts, marketing colleagues and other key stakeholders to develop and implement communications strategies that elevate ChristianaCare’s impact, support organizational priorities, strengthen trust with the communities we serve and position ChristianaCare as a forward-looking leader in health care.

This role requires a strong news sense, excellent writing and editing skills, sound judgment, strategic thinking and the ability to translate complex clinical, operational and organizational priorities into clear, engaging and audience-centered communications. The Senior Communications Specialist will identify and shape opportunities for earned media, thought leadership, executive visibility, internal alignment and integrated storytelling across multiple channels. This is an exciting opportunity for an experienced communications and public relations professional to make a meaningful impact on the reputation of a nonprofit health system while helping to tell the story of innovation, clinical excellence, access, equity and service to the community.

Principal duties and responsibilities • Serve as a strategic communications partner to leaders of assigned clinical service lines and strategic growth initiatives. • Develop and implement integrated communications plans that support service line priorities, organizational strategy, reputation goals, patient and community engagement, and growth objectives. • Promote accurate, timely health information to the communities served by ChristianaCare. • Lead proactive media relations efforts, including identifying newsworthy stories, developing media strategies, writing press releases and pitches, preparing spokespeople, coordinating interviews and responding to media inquiries. • Build and maintain strong relationships with local, regional and national media, with particular focus on health care, business, consumer, community and trade media opportunities. • Translate complex clinical, research, operational and strategic topics into clear, accurate and compelling communications for diverse audiences. • Develop written communications, announcements, press releases, bylined articles, media statements, talking points, Q&As, presentations, speeches, intranet and website copy, social media content and other materials to support a wide variety of communications needs. • Partner with Marketing, Digital and Creative Services, Editorial, Social Media, Government Affairs, Philanthropy, Operations and other internal teams to ensure communications are aligned, integrated and effective. • Identify opportunities to elevate ChristianaCare leaders and subject matter experts through thought leadership, speaking opportunities, awards, editorial content, interviews and other visibility strategies. • Provide communications planning and support for new programs, expanded services, partnerships, access initiatives, care model innovations and other strategic priorities. • Use data, insights and measurement to inform communications strategies, evaluate results and continually improve effectiveness. • Monitor health care, media, community and competitive trends to identify communications opportunities, risks and emerging areas of public interest. • Ensure all communications reflect ChristianaCare’s mission, values, brand voice and commitment to serving the community with compassion, excellence and innovation. • Collaborate as a key contributor in the Department of External Affairs Communications Team.

Education and experience requirements: • Bachelor’s degree required • Minimum 10 years of public relations, communications, journalism, media

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