Senior Business Analyst - Customer Journey Analytics

About this role

Job Description: Turn Data Into Decisions. Turn Insights Into Impact. Are you passionate about helping organizations understand their customers better? Do you enjoy collaborating with stakeholders, uncovering business needs, and transforming analytics into meaningful action? Merkle is growing its Adobe Experience Cloud Practice and is seeking Business Analysts to support enterprise-scale Customer Journey Analytics (CJA) and Adobe Analytics initiatives. This is an exciting opportunity to work directly with leading brands, helping them unlock the value of their customer data and create more connected, measurable customer experiences. What You'll Do As a Business Analyst, you'll serve as the critical bridge between clients, business stakeholders, architects, developers, and analytics teams. You'll help organizations transform data into strategy by: ✅ Leading discovery sessions, stakeholder workshops, and requirements gathering ✅ Translating business goals into actionable analytics and measurement strategies ✅ Supporting Adobe Analytics and Customer Journey Analytics implementations ✅ Defining KPIs, reporting requirements, and success metrics ✅ Partnering with technical teams to ensure business requirements are delivered effectively ✅ Managing project dependencies across multiple workstreams ✅ Supporting testing, validation, user adoption, and change management activities ✅ Helping clients maximize the value of Adobe Experience Cloud investments ✅ Collaborating on initiatives involving Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO) What Makes This Role Exciting? You'll work at the intersection of: • Customer Experience • Analytics • Data Strategy • Digital Transformation • Adobe Experience Cloud

Every day, you'll help some of the world's most recognizable brands better understand customer behavior, improve decision-making, and drive measurable business outcomes. What We're Looking For Required Qualifications • Experience with Adobe Customer Journey Analytics (CJA) and/or Adobe Analytics • Strong stakeholder management and communication skills • Business Analysis, Consulting, Project Coordination, or related experience • Experience working with enterprise clients and distributed teams • Strong organizational and problem-solving skills • Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications • Adobe Analytics Certification • Adobe Customer Journey Analytics Certification • Experience with Adobe Experience Platform (AEP) • Experience with Real-Time CDP (RT-CDP) • Experience with Adobe Journey Optimizer (AJO) • Agency or consulting experience • Project management experience • Experience leveraging AI tools to improve productivity and workflow effectiveness

Who Thrives Here? The ideal candidate is: 🔹 Curious and consultative 🔹 Organized and proactive 🔹 Comfortable working directly with clients 🔹 Skilled at translating complex concepts into clear business outcomes 🔹 Focused on delivering measurable value 🔹 Excited by technology, analytics, and customer experience transformation Why Merkle? At Merkle, you'll collaborate with industry-leading experts across analytics, customer experience, marketing technology, and digital transformation. You'll have the opportunity to influence strategic decisions, work with innovative Adobe solutions, and help clients create meaningful customer experiences powered by data. Ready to help clients turn customer data into business value? Apply today and join a team that's shaping the future of customer experience analytics. 🚀

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.   The annual salary range for this position is $59,000 - $90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.   Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.   To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location: USA – Remote – Texas – Central Time Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran

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