Senior Brand Manager, Innovation – Mainstream Indulgence

About this role

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.   We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. 

THE ROLE The Senior Brand Manager, Innovation (Mainstream Indulgence) leads the Demand Cluster of Mainstream Indulgence across a portfolio of iconic brands including Breyers, Klondike, and Hershey’s licensed brands (Reese’s, Hershey’s, Almond Joy). This role is responsible for driving demand-led growth with mainstream families and households through a combination of innovation, brand strategy, and breakthrough communications.

WHAT YOU'LL BE RESPONSIBLE FOR Portfolio Management, Innovation & Renovation · Own the end-to-end innovation pipeline and renovation strategy across the Mainstream Indulgence portfolio · Identify whitespace opportunities grounded in consumer insights, trends, and financial targets · Lead cross-functional teams (R&D, Supply Chain, Finance, Sales) to deliver scalable, margin-accretive innovation · Balance core, premiumization, and licensed brand expansion to maximize long-term portfolio health Brand Strategy & Positioning · Define and evolve clear, differentiated brand roles and positioning across Breyers, Klondike, and Hershey’s brands · Ensure each brand has a distinct, ownable point of view while working cohesively within the broader demand cluster · Translate consumer, cultural, and market insights into actionable brand strategies that unlock growth with mainstream households · Partner with leadership to shape portfolio and brand prioritization decisions Communications & Campaign Development · Lead development of integrated, consumer-facing campaigns and campaign assets · Ensure communications are insight-driven, creatively distinctive, and grounded in product truths · Partner with agencies to deliver high-quality creative across paid, owned, and retail channels · Drive consistency across touchpoints while tailoring content to channel-native execution Team Leadership · Manage and develop 2 Associate Brand Managers (ABMs) · Provide clear direction, coaching, and growth opportunities to build a high-performing team · Foster strong cross-functional collaboration and influence across internal and external partners

WE'RE LOOKING FOR SOMEONE WHO · Thinks end-to-end and takes ownerships for results · Is comfortable working in a fast-moving, evolving organisation · Values collaboration, clarity and low-ego ways of working · Bachelor’s degree required, MBA a plus · 5-7 years’ experience in brand marketing, preferably in Consumer-Packaged Goods · Understanding of digital and eCommerce · Clear demonstration of successful, consistent delivery to the business · Clear demonstration of project management and leadership skills · Experience working with agencies and media partners · Experience working with different customer channels · Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure · Ability to deliver both verbal and written communication in a simple, compelling manner · Ability to think strategically, both from a brand and portfolio view

What Success Looks Like · A winning, future-fit innovation pipeline that fuels sustainable growth · Clear, differentiated brand roles that shift growth from distribution-led to demand-led · Breakthrough communications that resonate with mainstream families and drive penetration Culture / Ways of Working · Category obsessed: Deep passion for ice cream and delivering great taste and experience · Consumer-first thinking: Grounded in real needs, behaviors, and occasions · Bias for action: Moving with speed in a rapidly evolving, competitive marketplace · Collaborative & entrepreneurial: Ready to partner with teams to solve real consumer problems with agile solutions

WHAT YOU'LL GET Alongside meaningful work and strong development, we offer a reward package that typically includes: · Market-competitive pay and performance related rewards · Flexible ways of working · Support for health, wellbeing and life outside of work · Time off to rest and recharge · Ongoing learning and development opportunities · Medical, dental and (where applicable) vision coverage · Health and wellbeing support, including employee assistance programs and wellness initiatives · Health-related savings and spending accounts · Retirement savings programs with a competitive matching plan · Additional employee perks (e.g., corporate discounts, commuter or learning support)

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact - Free to move fast, experiment and challenge how things are done - Continuous learning and development as the business grows - Reward link

Similar jobs

• Brand Manager - OTC Innovation — Alcon · Fort Worth, Texas
• Senior Brand Manager, Marketing Innovation & Growth - Away From Home — Kraft Heinz · Chicago, IL
• Senior Brand Marketing Lead — Reddit · New York City, NY
• Senior Product Design Manager, Brand Intelligence — Adobe · San Jose
• Senior Manager, Brand Insights & Strategy — Pernod Ricard · Fort Smith, AR
• Senior Manager, Brand Insights & Strategy — Pernod Ricard · Remote
• Senior Manager, Brand Strategy & Innovation - Nathans Brand — Smithfield Foods · Smithfield, VA
• Senior Brand Strategist — Mrbeastyoutube · Remote