Senior Analyst, Advanced Analytics

About this role

Job Description Who We   Are  

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

  Job Summary   The main responsibility of the Senior Analyst, Advanced   Analytics   is to apply sophisticated modeling and other advanced analytic   techniques to help guide our clients’ media spending plans and make their investments more efficien t.    Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Mu l ti-Touch Attribution (MTA), and media budget optimizations .    In addition to the technical aspects   required , it will involve cultivating and   maintaining   effective working relationships with a variety of parties, which includes the clients, internal stakeholders , 3rd-party vendors, external   clients   and operational areas within Horizon.     

We are looking for someone who is intellectually curious ,   with the drive and experience to   identify , frame and solve business problems.  They must be a critical thinker who can provide creative strategic solutions and who can   follow-through with   flawless execution.  Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.   

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets.     Above all, the   Senior Analyst   in   Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have   huge   impact on the business.  

What   You’ll   Do   70%   –   Execution,   Development ,   and   E nhancement   of   a nalytic   capabilities :  

• Build   statistical model s   and   analyses   in order   to   provide insights into media planning and buying   for our clients .  

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.  

• Work with stakeholders to improve current analytic   processes, and   develop new capabilities that set us apart in the marketplace.  

• Use automation and technology to increase efficiency and to provide   the infrastructure   to scale.    

30%   –   Cultivating and   maintaining   effective working relationships   –   internally and externally :  

• Establish and   maintain   excellent working   relationship   with key functional areas, as well as HMI Analytics and other stakeholders throughout   Horizon .  

• Act as a liaison between the   client,   a nalytics team,   d ata team, and internal   b rand   and   a ctivation   teams .  

• Extensive brand team and client interaction and day-to-day management.  

Who You   Are    

• Ability to generate clear,   concise   and comprehensive analyses that tell the story behind the data  

• An analytical mindset with the ability to communicate findings to others  

• Excellent   problem solving   skills and determination to work an issue through to its satisfying conclusion   is   a must  

• Detail oriented with a commitment to follow through  

• An independent worker with strong time management and organization skills  

• A strong team   player, willing to roll up your sleeves and collaborate with others   

• A problem solver with the ability to develop creative solutions  

• Experience in fast-paced environment,   possessing   the ability to work on multiple projects simultaneously  

Preferred Skills & Experience    

• Bachelor’s degree required plus 1-2 years of industry experience;   Master’s   degree preferred   

• Exposure to large data sets (“big data”) and analysis thereof   required  

• Experience in the Advanced Analytics realm ;   media   or marketing field strongly preferred    

• Advanced statistical modeling experience ( e.g.   regression modeling/predictive modeling/inferential statistics)   preferred    

• Strong data   manipulation/visualization skills (Excel, SQL)   required ;   Tableau /Power BI   strongly   preferred  

• Specific marketing response modeling   expertise   such as MMM   or MTA   strongly preferred  

• Hands on p rogramming/scripting experience (R, Python)   preferred  

• Strong verbal communication skills, extremely well-organized  

Certificates, Licenses and Registrations     N/A  

  Physical Activity and Work Environment  

N/A  

The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the discretion of the employer.  

#LI-KG1 #LI-HYBRID #HM

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ances

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