Sales Manager - General Industry

About this role

Build a career powered by innovations that matter!  At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible.  We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific.  Looking for a great place to work?  You have found it with a culture that embraces teamwork, collaboration and empowerment.  Come explore Novanta.

Novanta is the world’s leading developer of robotic end of arm technologies. Novanta end-effectors enhance productivity and flexibility of robotic and automated solutions across a wide spectrum of industries through capabilities such as automatic tool changing, force-torque sensing, material removal, and more. Since 1989, our commitment to engineering excellence, superior quality, and customer-focused support drives us to innovate and continuously improve the most reliable automated solutions available.

Summary As Sales Manager, you will lead the General Industry Sales Team as a selling manager, driving both personal and team sales performance to achieve aggressive growth objectives. You will be responsible for identifying new opportunities, executing sales strategies, and growing existing accounts, while actively contributing to bookings through direct customer engagement. Your role will focus on ensuring strong team performance, developing efficient workflows, and leading through influence. You will collaborate cross‑functionally to execute commercial strategies and expand market presence.

Primary Responsibilities • Serve as the selling manager for the General Industry Sales Team, carrying revenue responsibility in addition to team leadership

• Lead, coach, and develop a team of sales professionals to consistently achieve revenue targets

• Identify and pursue new business opportunities while managing and growing existing key accounts

• Develop and maintain strong relationships with key customers, partners, and internal stakeholders

• Monitor and analyze sales metrics to identify trends, risks, and areas for improvement

• Allocate resources and collaborate cross‑functionally to execute sales strategies and drive business objectives

• Support new product introduction (NPI) commercialization and achieve NPI sales targets

• Drive team engagement, performance, and retention

General Tasks • Build and lead high‑performing, inclusive teams by setting clear expectations, empowering individuals, and driving accountability, engagement, and retention

• Championing customer value and innovation by leveraging VOC, market insight, and business acumen to deliver differentiated solutions and anticipate emerging trends

• Drive strategic execution and results through strong prioritization, data‑driven decision‑making, execution rigor, and agility in complex, fast‑changing environments

Required Experience, Education, Skills, Training and Competencies • Proven field sales leadership experience managing and coaching geographically dispersed sales teams to achieve and exceed revenue, growth, and margin targets

• Strong B2B sales and account management background, including new business development, key account expansion, and complex opportunity management

• Bachelor’s degree in business, Engineering, or a related field; advanced certifications or MBA a plus

• Demonstrated ability to execute sales strategy through data‑driven forecasting, pipeline management, and disciplined use of CRM and sales metrics; experience with Salesforce a plus

• Customer‑centric mindset with the ability to uncover customer insights, apply VOC, and deliver differentiated solutions that create measurable value

• Excellent leadership, communication, and influence skills, capable of motivating teams, aligning cross‑functional stakeholders, and leading through change

• Ongoing sales, product, and leadership training with high learning agility to adapt quickly in dynamic, competitive market environments

Travel Requirements     • 50% required travel between team and individual customers

Physical Requirements • Ability to travel frequently (up to 50–70%), including driving for extended periods (up to 4 hours at a time) and air travel

• Comfortable using standard office equipment and technology , including laptop computers, mobile devices, and CRM tools

• Lifting up to 50 pounds

Compensation • The salary range for this position is $118,000 to $150,000 annually based on full-time employment. Compensation offers are determined based on a variety of factors, including but not limited to location, relevant skills, training, experience, and education.

• Certain positions may be eligible for performance-based incentive compensation and/or long-term incentive programs. Incentive eligibility and structure may vary depending on the applicable plan and may be discretionary or non-discretionary.

• Novanta supports all aspects of employees' well-being. This position offers a comprehensive benefits package, including medical, financial, and other programs designed to support quality of life.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.

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