Sales Enablement Program Director

About this role

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer .

We are hiring a Sales Enablement Program Director to join our Subscription Sales team at EMARKETER.

The Role and Team:

We are looking for a proactive and detail-oriented Sales Enablement Program Director to lead and deliver core enablement programs across our go-to-market teams, with a strong focus on New Sales Onboarding, Product Training, Sales Coaching, and Sales Tools & Systems Education.

As a key member of the Subscription Sales team, you will work cross-functionally to ensure our sales organization is trained, equipped, and confident to execute at every stage of the buyer journey. You’ll be instrumental in driving programmatic onboarding experiences, developing coaching frameworks, rolling out product training, and supporting reps in mastering the systems and tools that power their success.

You will report to the CRO and work closely with your peers to achieve your goals.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The ideal candidate is:

• An Execution-Oriented Builder who brings structure and operational rigor to onboarding, training, and coaching initiatives that drive measurable impact.

• A Collaborative and Cross-Functional Partner who works effectively with Sales, Product Marketing, HR, and RevOps to align enablement programs with business goals.

• A Skilled Facilitator and Coach who is confident leading both live and asynchronous learning experiences, from onboarding to product launches to objection handling workshops.

• Fluent in Sales Tech who is well-versed in Salesforce, SalesLoft, 6sense, UserGems, and other enablement tools, and can drive platform adoption and usage best practices.

• Analytically Driven who uses performance data to identify enablement gaps and tailor coaching and training content accordingly.

• Passionate About Enablement who is energized by helping sales teams grow and succeed through scalable, engaging learning experiences.

Key Responsibilities:

• Build a Professional Sales Enablement Function: Establish a full-cycle sales enablement function that supports the sales team and contributes to revenue growth.

• New Sales Onboarding: Own and continuously improve the onboarding experience for new sales reps, delivering structured, milestone-based learning paths that drive early engagement and fast ramp-up.

• Product & GTM Training: Coordinate with Product, Marketing, and Sales Leadership to plan and facilitate enablement sessions tied to launches, messaging shifts, and GTM priorities. Create supporting materials like guides, decks, and certification frameworks.

• Sales Coaching & Reinforcement: Partner with sales managers to develop coaching programs that reinforce sales methodology, talk tracks, objection handling, and pipeline generation. Use rep performance data to identify coaching needs and evolve programs.

• Tools & Systems Training: Deliver hands-on training and ongoing support for platforms such as Salesforce, SalesLoft, EWA, 6sense, and UserGems. Champion adoption by serving as a liaison between Revenue Operations and sellers.

Desired Skills & Experience:

• 7+ years of experience in sales enablement, sales operations, sales programs, or closely related go-to-market roles, including experience having established or scaled a sales enablement function.

• Hands-on expertise managing onboarding and enablement initiatives for B2B sales organizations

• Familiarity with key sales tools such as Salesforce, SalesLoft, Gong, Clay, UserGems, and other sales tech platforms

• Confident facilitating both live and asynchronous training sessions, with experience coaching individual contributors and frontline managers

• Strong project management and communication skills, with the ability to coordinate across multiple teams and workstreams

• A passion for building scalable, measurable, and engaging enablement experiences

• Familiarity with sales methodologies such as MEDDPICC.

• Exposure to instructional design, adult learning theory, or learning technology platforms (e.g., Litmos or other LMS tools).

Salary & Benefits:

• $140,000 - $150,000 base salary (dependent on skills, experience, and competencies)

• On-Target Earnings

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave

• Comprehensive medical, dental, and vision insurance plans

• Matched and vested 401(k) plan

• Access to resources for financial planning, family planning, mental health, and Employee Assistance Programs (EAP)

• Additional perks: commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience. US pay range $140,000 — $150,000 USD

About EMARKETER

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of tho

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