Sales Development Representative (AI & Automation) - Bogotá (Hybrid)

About this role

Ready to accelerate your career?

Clara is the fastest-growing company in Latin America. We've built the leading solution for companies to make and manage all their payments. We already help over 20,000 large and growing businesses operate with agility and financial clarity through locally issued corporate cards, bill pay, financing, and a powerful B2B platform built for scale.

Clara is backed by some of the most successful investors in the world, including top regional VCs like monashees, Kaszek, and Canary, and leading global funds like Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, and Goldman Sachs - in addition to dozens of angel investors and local family offices.

We’re building the financial infrastructure that powers high-performing organizations across the region. We invite you to join us if you want to be part of a fast-paced environment that will accelerate your career and support you to do some of the best work of your life alongside a passionate and committed team distributed across the Americas.

What you'll do We're looking for a Sales Development Representative with a builder mindset to help pioneer Clara’s next generation of outbound sales. This isn’t a traditional SDR role. You'll combine commercial instinct, experimentation, AI, and automation to find better ways to identify, engage, and convert high-value prospects across Mexico & Colombia. You'll own your pipeline while also helping us build the systems behind it: testing new tools, automating repetitive work, improving prospect data, and using AI to make outbound smarter and more personalized. In this role, you will:

• Own outbound prospecting to CFOs, Controllers, and senior finance leaders at mid-market and enterprise companies across Latin America.

• Design and execute multi-channel outbound campaigns across email, LinkedIn, WhatsApp, and other relevant channels.

• Use AI and automation to improve prospect research, account prioritization, personalization, and follow-up at scale.

• Build and experiment with automated workflows that connect prospecting data, enrichment tools, CRM, and outreach platforms.

• Identify repetitive or inefficient parts of the sales process and build simple solutions to automate or improve them .

• Explore new AI tools, data sources, and workflows, quickly turning ideas into small experiments or MVPs and measuring their impact.

• Work with multiple data sources and enrichment tools to create high-quality prospect lists and buying signals .

• Continuously test messaging, targeting, sequences, channels, and automation to improve conversion throughout the funnel.

• Manage and optimize Clara’s sales stack, including HubSpot and Amplemarket , enrichment platforms, and emerging AI tools.

• Partner closely with AEs, Sales Leadership, RevOps, and other teams to identify opportunities to make our outbound engine more scalable and effective.

• Document successful experiments and turn them into repeatable playbooks and workflows for the broader sales organization.

Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Must haves

• 2–4 years of experience in Outbound Sales, SDR/BDR, Growth, RevOps, or sales automation at a high-growth B2B company.

• Strong track record of generating pipeline through outbound prospecting and engaging senior decision-makers.

• Hands-on experience with modern sales tools such as Amplemarket, Apollo, Outreach, Salesloft, HubSpot, or LinkedIn Sales Navigator .

• Experience using AI tools and automation as part of your day-to-day workflow—not just occasionally, but to meaningfully improve how you work.

• A builder mindset : you're comfortable connecting tools, creating workflows, experimenting with new platforms, and figuring things out independently.

• Strong analytical mindset and comfort using data to understand what is working, identify bottlenecks, and prioritize experiments.

• Excellent written communication—clear, human, persuasive, and tailored to senior audiences.

• High ownership, curiosity, and bias for action. You're comfortable testing something quickly, measuring the result, and iterating.

Nice to haves

• Experience building automations with tools such as n8n, Make, Zapier , or similar platforms.

• Experience working with APIs, webhooks, data enrichment, scraping, or automated data workflows .

• Experience using generative AI or LLMs to automate research, lead qualification, personalization, or outbound workflows .

• Basic comfort with SQL, scripting, or low-code/no-code tools . You don't need to be an engineer, but being able to prototype your own solutions is a strong plus.

• Experience building or scaling an outbound motion from scratch .

• Experience selling to or engaging finance and operations executives .

• Familiarity with Fintech, SaaS, or the Latin American technology ecosystem .

Build Your Sales Career at Clara At Clara, we don’t just offer a sales job—we provide an environment designed for high performance, long-term wealth, and continuous career growth.

What We Leave Behind If you have been in sales long enough, you know the industry’s bad habits. We actively reject them:

• No “Rolodex” Hiring: We don’t hire just for connections. We value professionals who actually care to learn our product, solve real customer problems, and know how to close.

• No “Churn and Burn”: We reject the revolving door culture. When we hire you, we invest in your quick success and long-term retention.

The Clara Sales Model We engineered a transparent system built to help you win big:

• #Ownership (Uncapped Potential): We deeply value the Individual Contributor. Our top-performing AEs consistently earn more than their managers, backed by absolutely zero commission caps and access to company equity. In our servant leadership model, even our CEO

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