Retail Marketing Execution Lead

About this role

Retail Marketing Execution Lead Description - Role Overview HP North America Consumer & Retail Marketing is looking for a Retail Marketing Execution Lead to drive the execution, coordination, and delivery of retail marketing plans across key retail partners. This role is responsible for leading the retail execution team and ensuring that marketing plans move from strategy into high-quality, on-time execution across accounts, channels, and campaigns. The role sits at the center of retail delivery, working closely with Retail Growth Managers, category teams, media, eCommerce, content, analytics, finance, agencies, and sales. The ideal candidate is a strong operator and people leader who can bring structure, urgency, and clarity to complex retail marketing execution. This person should be comfortable managing a team, orchestrating multiple workstreams, solving problems quickly, and making sure the organization delivers with consistency and excellence. This is a critical role for someone who enjoys turning plans into action, connecting teams, improving how work gets done, and ensuring retail marketing execution supports business growth.

Key Responsibilities

Lead the Retail Execution Team Lead, coach, and develop a team responsible for retail marketing execution across key North America retail partners. Set clear priorities, roles, responsibilities, and ways of working for the team. Create a strong operating rhythm across the execution team, ensuring visibility into workload, timelines, risks, dependencies, and deliverables. Build a culture of accountability, collaboration, speed, and continuous improvement. Ensure the team is focused not only on completing tasks, but on delivering high-quality retail marketing that drives impact.

Orchestrate Retail Marketing Delivery Own the end-to-end coordination of retail marketing delivery across accounts, campaigns, product launches, promotional moments, and key business priorities. Partner with Retail Growth Managers and category marketing leads to translate account strategies and business priorities into clear execution plans. Coordinate across internal and external teams to ensure assets, content, media, messaging, offers, timelines, approvals, and reporting are aligned. Proactively identify execution risks, bottlenecks, gaps, or dependency issues and drive resolution with the right stakeholders. Ensure retail marketing plans are delivered on time, on brand, and with a strong connection to business objectives.

Drive Retail Campaign and Account Execution Support execution across key retail accounts including Best Buy, Amazon, Walmart, Costco, Staples, Office Depot, and other strategic retail partners. Ensure strong delivery of retail campaigns, seasonal moments, product launches, in-store and online activations, retail media programs, and account-specific marketing plans. Partner closely with eCommerce, content, retail media, and analytics teams to ensure retail plans are connected across the full customer journey. Help create consistency in how retail plans are built, tracked, communicated, and measured across accounts. Ensure account teams have clear visibility into deliverables, status, next steps, and performance.

Improve Retail Operating Rhythm Build and manage the operating rhythm for retail execution, including weekly status tracking, campaign timelines, execution reviews, issue resolution, and leadership updates. Create stronger visibility across the retail marketing calendar, major initiatives, deadlines, and dependencies. Improve how work flows between Retail Growth Managers, category teams, content teams, media teams, agencies, and sales. Simplify processes where possible and create scalable ways of working for retail execution. Help the organization move from reactive execution management to more proactive planning and delivery.

Performance, Reporting, and Continuous Improvement Partner with analytics, retail media, eCommerce, and sales teams to understand campaign performance and execution impact. Ensure learnings from retail campaigns are captured and used to improve future execution. Support leadership reporting with clear updates on execution status, risks, progress, outcomes, and key decisions needed. Connect execution quality to business impact, including traffic, conversion, sell-through, market share, revenue, margin, and partner priorities. Help define what great retail execution looks like and how the team measures progress against it.

Ideal Candidate Profile The ideal candidate is a strong people leader and execution driver who can operate in a fast-moving, matrixed environment. They are highly organized, proactive, and comfortable leading through complexity. They know how to connect strategy to execution, manage multiple stakeholders, and keep teams focused on what matters most. This person should bring a strong retail mindset, a bias for action, and the ability to create clarity when many teams, timelines, and priorities are moving at once. They should be comfortable pushing for quality, accountability, and speed, while also building strong relationships across marketing, sales, media, analytics, agencies, and retail partners.

Required Experience 7+ years of experience in retail marketing, marketing operations, channel marketing, shopper marketing, eCommerce marketing, campaign execution, or related roles. Experience leading or managing a team. Strong experience managing complex cross-functional marketing execution across multiple stakeholders and timelines. Experience working with retail partners, retail media, eCommerce, in-store marketing, content, or account-based marketing programs. Strong project management and operational leadership skills. Ability to manage competing priorities, resolve issues, and drive decisions in a fast-paced environment. Strong communication skills, including the ability to create clear updates, executive-ready summaries, and action-oriented meeting structures. Strong PowerPoint and Excel

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