Regional Communications Manager

About this role

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross  you will touch millions of lives every year and experience the greatness of the human spirit at its best.  Are you ready to be part of  the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description: WHY CHOOSE US?

Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

We are seeking a Regional Communications Manager for the American Red Cross in Western New York .

Position is work from home.

WHAT YOU NEED TO KNOW (Job Overview): The Regional Communications Manager will p lan and implement communications and marketing activities that drive business objectives and results, raise the visibility of the Red Cross mission, support revenue generation, and educate the public on how to access Red Cross services. Provide communication and marketing support and implement the strategic plan aligned with organizational communication and marketing priorities. Provide support, development and/or leadership guidance to all volunteers.

WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):  • Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials. Respond to local media inquiries and provide Red Cross approved information, as appropriate. May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.

• Execute an effective communications strategy to respond to support requests. Support development and implement strategic and change management communications to align with internal and external communication initiatives.

• Provide support for public affairs and communication activities. Build, train, engage, and supervise a team of communications and public affairs volunteers.

• Support social media engagement that aligns with the organizational social media strategy. Produce relevant content for web and social platforms.

• Coordinate cross-functional resources for the development and delivery of marketing programs. May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.

• May be required to deploy physically or virtually to support disaster response operations.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications): • Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.

• Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.

• Skills & Abilities: Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team

• Travel: May require 10% travel.

*Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

Pay Information: The salary range for this position is (New York): $60,200 - $64,000

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

•    This position is not eligible for relocation assistance.

Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.  The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).  The employee must

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