Program Coordinator I - Social Media

About this role

Job Title Program Coordinator I - Social Media

Agency Texas A&M University

Department Educational Adm & Human Resources Development

Proposed Minimum Salary Commensurate

Job Location College Station, Texas

Job Type Staff

Job Description What We Want The Department of Educational Administration & Human Resource Development (EAHR) seeks a creative and strategic Program Coordinator - Social Media to lead the planning, development, and execution of its digital communication efforts. The ideal candidate will create engaging, accessible, and brand-aligned content that strengthens the department’s audience engagement while showcasing the impact of its graduate programs. They will use analytics and performance metrics to inform content strategy, continuously improve results, and develop targeted digital campaigns that support graduate student recruitment. This individual thrives in a collaborative environment, partnering with cross-functional teams to tell compelling stories across multiple platforms. Experience supporting graduate student recruitment and the ability to design and execute recruitment-focused marketing campaigns are highly valued. The successful candidate can translate academic excellence into engaging digital narratives that advance recruitment, community engagement, and institutional branding goals.

What You Need to Know Salary: Compensation will be   commensurate   to the selected   hire’s   experience.     Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them   on   the application under the CV/Resume section.

Qualifications Required Education and Experience:   • Bachelor's degree or equivalent combination of education and experience.

• Two years of related experience.

  Preferred Qualifications: • Master's Degree.

• Strong writing and editing skills.

• Proven ability to manage social media platforms like: LinkedIn, Facebook, Instagram, X, YouTube.

• Ability to collaborate with cross-functional teams (Faculty, staff, students, and leadership).

• Experience supporting graduate student recruitment.

• Ability to design and execute targeted recruitment campaigns for graduate programs.

• Experience promoting graduate programs (MS, Med, EdD, PhD, etc.).

Knowledge, Skills, and Abilities:   • Ability to multitask and work cooperatively with others.

• Verbal and written communication skills.

Essential Duties/Tasks Social Media Strategy & Campaign Management • Develop, implement, and continuously refine a comprehensive social media strategy aligned with departmental and college-level goals.

• Plan and execute social media campaigns across multiple platforms (e.g., LinkedIn, Instagram, Facebook, X, YouTube).

• Ensure alignment between social media initiatives and institutional priorities, values, and messaging.

• Identify opportunities to enhance brand awareness, audience engagement, and public perception.

• Stay current with emerging trends, tools, and platform updates to maintain a competitive and innovative digital presence.

Content Development & Editorial Management • Create, write, edit, and publish engaging daily content, including text, graphics, and video.

• Develop content that promotes: • Academic programs and recruitment initiatives

• Faculty research and achievements

• Student success and alumni impact

• Events, workshops, and institutional initiatives

• Ensure all content meets high standards for clarity, accuracy, accessibility, and audience relevance.

• Adapt messaging for platform-specific audiences while maintaining a consistent voice and tone.

• Moderate user-generated content and ensure appropriateness and alignment with institutional standards.

Visual Design & Multimedia Production • Design digital graphics using Texas A&M–branded templates and visual identity guidelines.

• Produce and edit multimedia content, including short-form videos and promotional materials.

• Capture and curate photography to support storytelling and enhance engagement.

• Ensure all visual content aligns with branding, accessibility, and usability standards.

Engagement & Community Management • Monitor audience engagement, comments, and interactions across platforms.

• Respond to inquiries and engage with users in a timely, professional manner.

• Foster an interactive online community.

• Encourage participation through strategic engagement techniques, campaigns, and storytelling.

Analytics, KPIs & Performance Optimization • Define, track, and evaluate key performance indicators (KPIs) for social media campaigns.

• Measure success using analytics tools (e.g., platform insights, Google Analytics).

• Prepare regular performance reports with actionable insights and recommendations.

• Optimize content strategies based on data-driven decision-making.

• Maintain and improve engagement metrics (e.g., demonstrated growth of 50%–100%)..

Cross-Functional Collaboration • Collaborate with faculty, instructors, administrators, and external partners to gather and develop content.

• Work closely with the CEHD communications and marketing team to ensure alignment with college-wide strategies.

• Coordinate messaging across departments to maintain consistency and effectiveness.

• Support stakeholders by providing guidance on digital communication and social media best practices.

Campaigns, Events & Promotions • Develop and execute promotional strategies for events, recruitment initiatives, and departmental programs.

• Create and coordinate digital and print materials for events, retreats, and strategic meetings.

• Provide real-time or near-real-time coverage of events when appropriate.

Editorial Planning & Workflow Management • Develop and maintain editorial calendars and content syndication schedules.

• Standardize workflows, templates, and content development processes.

• Improve efficiency, consistency, and quality across all communication outputs.

• Manage multiple projects simultaneously w

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