Product Planning Manager

About this role

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities

Position Objective Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts. Lead new concept development and strategic execution in partnership with global and regional teams to deliver differentiated solutions that drive growth. The Product Planning Manager plays a crucial role in shaping the future product line-up for the Samsung Digital Appliances (DA) division. The primary objective is to drive innovation and strategic growth by:

1. Market and trend analysis • Monitoring and analyzing American consumer, market, technology, design, and industry trends to derive actionable insights. • Conducting competitive benchmarking and investigating other market references to identify opportunities and areas for differentiation.  • Capturing and leveraging feedback from product reviews to drive continuous improvement in new product development. 

2. New concept development • Identifying consumer pain points and needs to define unmet market demands. • Generating innovative product, feature, service, and use case ideas based on strong consumer insights. • Developing and refining concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility. • Exploring Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.

3. Strategy development and execution • Managing the ideation workshop process, including offline brainstorming sessions (in collaboration with the SEA CSMI team) and online idea market bulletins. • Developing comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans (in collaboration with Product Marketing). • Collaborating with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI). • Partnering with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies. • Investigating and collaborating with external companies to explore potential partnerships for new concept development. • Presenting new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment. 

Skills and Qualifications

Minimum Qualifications:

• 6 years of full-time experience in Product Planning or Product Management. • Strong understanding of both business and technology. • Bachelor’s degree or equivalent • Proven ability to apply systems thinking and bring ideas to market (e.g., creating new solutions, launching products). • Strong business acumen with broad exposure to strategy, marketing, finance, operations, and product development. • Highly creative, innovative, and consumer-focused mindset. • Excellent presentation skills. • Proficiency in Microsoft Office (PowerPoint, Excel). • Experience with consumer data analysis (e.g., review crawling, Sprinklr usability) a plus. • Comfortable working with ambiguity and adapting to last-minute changes. • Team-oriented, prioritizing team success over individual recognition. • Willingness to travel as needed.

Preferred Qualifications: • MBA or Master’s in Business, Statistics, Marketing, or related field preferred • Bilingual in Korean and English, enabling clear communication with global stakeholders • Ability to lead and actively participate in creative workshops and ideation sessions. • Hands-on, flexible, and collaborative working style; comfortable experimenting with new approaches. • Strong relationship-building skills with internal partners, fostering collaboration and identifying growth opportunities. • Experience managing projects and agencies. • Knowledge of the appliance market. • Experience with the full New Concept Development (NCD) process.

#LI-Onsite #LI-BC1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team whe

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