Product Marketing Specialist - Lead

About this role

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

About the Role  

As Product Marketing Specialist   –   Lead for Sprinklr AI & Platform, you will own the cross-suite AI narrative that ties together Sprinklr's Marketing, Voice of Customer (VoC), and Service product lines into a unified, compelling platform story. Based in the US and embedded within the Product Marketing Center of Excellence (CoE), you will be the go-to expert on how Sprinklr's AI capabilities differentiate the platform across all three suites   –  ensuring that AI is positioned as a first-class citizen across every product, every buyer conversation, and every market touchpoint.  

This is a high-impact individual contributor role that requires a strong   AI   background,   familiarity with   innovation across leading AI model companies and   the   implications for the app layer ,    sharp strategic thinking, and the ability to collaborate effectively with the Principal P roduct Marketing Managers   leading   the   Service, Marketing, and VoC product lines.  

What You ’ ll Do  

Own the Sprinklr AI & Platform Narrative :  

• Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites  

• Define how Sprinklr's AI capabilitie s   are positioned as platform-wide differentiators   –   not just product features  

• Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)  

• Ensure AI messaging is consistent across all Sprinklr touchpoints   –  website, sales decks, thought leadership, analyst briefings, and customer communications  

• Continuously evolve AI positioning as the market shifts   –  tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption  

Cross-Suite Collaboration & Alignment :  

• Work closely with the   Product Marketing leads   for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy  

• Identify opportunities where AI creates cross-suite value   –  e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights  

• Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions  

• Act as the connective tissue between suite-level PMMs   –  ensuring AI narrative consistency while respecting each suite's unique positioning  

• Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites  

Go-To-Market & Launch Support :  

• Support GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMs  

• Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions  

• Build AI-focused sales plays that help field teams lead with AI as a platform differentiator  

• Partner with Outbound P roduct Marketing   teams to ensure AI messaging is being effectively communicated and adopted in regional markets  

Thought Leadership & Market Intelligence :  

• Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content   –  POVs, whitepapers, blogs, webinar briefs  

• Track and analyze the competitive AI landscape   –   how are   industry leaders & competitors   positioning their AI capabilities? Where does Sprinklr differentiate?  

• Monitor macro AI trends   and proactively adjust Sprinklr's positioning to stay ahead  

• Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC)  

• Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership  

Content & Enablement :  

• Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks  

• Create L1-L3 AI enablement content   –   executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators  

• Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned  

• Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios  

What Makes You Qualified  

• 5 – 8   years of experience in Product Marketing,   Technical Marketing , or a closely related role with a strong focus on AI, ML, or AI-native SaaS platforms  

• AI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narratives  

• B2B SaaS experience – Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms  

• Strong cross-functional collaboration skills – Comfortable working alongside multiple P roduct Marketing Managers/ leads   and aligning on shared narratives without formal authority  

• Exceptional storytelling skills – Ability to make complex AI concepts a

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