Product Marketing Manager II - Horizontal Use Cases

About this role

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

Smartsheet's horizontal use cases — spanning Enterprise PMO, Operations & Process Management, IT PPM, Service Delivery, and Governance, Risk & Compliance — represent the company's largest ARR expansion opportunity. Most enterprise accounts enter through a single buying center. The horizontal pod's job is to unlock the adjacent functional buyers in those same accounts, and to build the positioning that makes Smartsheet the obvious choice for each.

As a Product Marketing Manager II on the Horizontal Use Cases pod, you will help support the value strategy, positioning, and sales-ready content for a defined set of horizontal use cases. You will partner with the Sr. Manager, Product Marketing and contribute to the development of differentiated, quantified value propositions that help Smartsheet win against category competitors and drive multi-function adoption within the enterprise installed base.

This full-time position reports to the Manager, Product Marketing and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

What You Will Own:

Assisting with Value Strategy:

• Support the execution and maintenance of the differentiated value strategy for each use case

Value Impact Model:

• Assist in the development of quantified Value Impact Models for assigned use cases — helping translate Smartsheet's capabilities into specific productivity and efficiency claims for ROI conversations.

Buyer Validation & Market Testing:

• Support buyer interviews and win/loss debriefs to refine positioning. Assist in documenting the evidence base that grounds positioning claims in validated buyer input.

Competitive Positioning:

• Contribute to competitive research and differentiation for assigned use cases. Help translate competitive comparisons into field-ready positioning that assists Sales during evaluations.

Sales-Ready Content Suite:

• Help with the production and maintenance of the content package for assigned use cases

• Ensure that your content meets the Sales Ready standard when a field rep can use it in a live buyer conversation without modification.

Enablement Activation:

• Assist Sr Manager with Sales Enablement in training AEs and SEs on positioning.

• Help track adoption through leading indicators e.g.Gong keyword usage, Highspot asset engagement, and field feedback on content quality.

You Have:

• 3 years of experience in product marketing, marketing, or business strategy in a B2B SaaS environment.

• Familiarity with value positioning and competitive messaging for enterprise buyers.

• Interest or exposure to ROI frameworks, Value Impact Models, or business case tools.

• Strong writing and messaging skills — able to translate complex platform capabilities into clear, specific, buyer-resonant value claims.

• Comfort working directly with Sales, Customer Success, and field teams to validate and iterate on positioning in real time.

• Analytically grounded — able to work with win rate data, SAM analysis, and competitive intelligence to inform strategic decisions.

• Bachelor's degree or equivalent experience required.

• Legally eligible to work in the U.S. on an ongoing basis

Current US Perks & Benefits:

• Employer subsidized medical/vision and dental coverage for full-time employees

• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)

• Monthly stipend to support your work and productivity

• Flexible Time Away Program, plus Sick Time Off

• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans

• US employees receive 12 paid holidays per year

• Up to 24 weeks of Parental Leave

• Personal paid Volunteer Day to support our community

• Opportunities for professional growth and development including access to Udemy online courses

• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account

• Teleworking options from any registered location in the U.S. (role specific)

Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.

US Base Salary Pay Range $97,500 — $127,500 USD

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, co

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