Product Marketing Manager

About this role

About Delinea: Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com http://Delinea.com, LinkedIn https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdelinea%2F&data=05%7C02%7CMichele.Eaton%40delinea.com%7C766420d58b9a492d94ca08ddd6949f59%7C18d6ed03f0e5486183d2bb7b6c7c2bb2%7C0%7C0%7C638902656186877399%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=b1LCPIWSjxvblUYLlabUnRZ43S8rcspTQcBZsz0UbmU%3D&reserved=0, X https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fx.com%2Fdelineainc&data=05%7C02%7CMichele.Eaton%40delinea.com%7C766420d58b9a492d94ca08ddd6949f59%7C18d6ed03f0e5486183d2bb7b6c7c2bb2%7C0%7C0%7C638902656186902236%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=goZhva9hWR8F0P5pO6SQUEwigdbvbZiWqmw5%2BHhhf1A%3D&reserved=0, and YouTube https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2F%40Delinea&data=05%7C02%7CMichele.Eaton%40delinea.com%7C766420d58b9a492d94ca08ddd6949f59%7C18d6ed03f0e5486183d2bb7b6c7c2bb2%7C0%7C0%7C638902656186928751%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=uXgjuXTFu4kHWBJZ1XdNWN88Mrk5iT9Y24Ejw8fFBi8%3D&reserved=0.

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.  

Apply today to help us achieve our mission.

Product Marketing Manager Summary:

The Product Marketing Manager is a key member of the broader Marketing team and will partner with our Sales, Product Management, International and Demand Generation teams to create messaging, content, and assets that effectively communicate key advantages that our solutions have and support the buying journey. This position will join the US-based Product Marketing team and will have ownership for a major product family as well as acting as the primary Product Marketing resource supporting the rest-of-world (international: EMEA, APAC, LATAM, etc), marketing team and will also actively participate in sales enablement (tools & training) and content creation (white papers, ebooks, case studies, blogs, etc.).

This role provides an opportunity to positively influence and impact Delinea’s marketing and sales success and productivity, product messaging, product planning, and marketing strategies. You will serve as the expert on the personas, market, and capabilities of the solutions you are responsible for and be the subject matter expert for our sales and marketing teams, arming them with insights on how to speak about the value and differentiation of those solutions. The ideal candidate for this role thrives in a dynamic, innovative environment and brings experience in various facets of product marketing, particularly content creation. You will work with and learn from senior Product Marketing team members, providing the support you need to be successful and helping you grow your expertise.

This position may require up to 20% travel. The candidate will be located remotely and based in the US. This position reports to the GM, Workforce Business Unit.

What You'll Do:

- Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources

- Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales

- Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns.

- Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution

- Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey

- Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team

- In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products

- Evangelize Delinea’s story by creating compelling stories across various content mediums.

- Assist in driving sales enablement for your product by creating compelling resources, train

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