Product Marketing Manager

About this role

About Andela:

At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.

As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.

Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.

Join us and change the world.

Job Summary

As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs. Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact. You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada.

Exceptional Leadership

As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.

- One team mentality: You break silos across teams. You put the company and mission first above your team alone.

- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.

- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.

- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.

- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

Key Responsibilities

Product & Solution Positioning

- Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.

- Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.

- Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.

Go-to-Market Strategy & Launch Execution

- Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.

- Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan.

- Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently.

- Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.

Cross-Functional Partnership

- Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns.

- Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant.

- Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels.

Sales Enablement

- Develop and maintain a suite of sales enablement assets that equip revenue teams to win.

- Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates.

- Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve.

Market & Competitive Intelligence

- Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities.

- Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

Qualifications

Experience

- 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company.

- Demonstrated track record of running go-to-market strategy for products or solutions.

- Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates.

- Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users.

- Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns.

- Experience working a

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