Product Marketing Lead

About this role

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.

We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.

This is an in-person position. Our office is located in San Francisco, CA.

WHAT YOU BRING

- 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies

- Exceptional ability to distill complex technical products into crisp positioning and messaging

- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence

- Strong commercial instincts and an understanding of enterprise buying motions

- Ability to work cross-functionally across product, sales, design, and leadership with high ownership

- Excellent writing skills across website copy, decks, case studies, and thought leadership

- Comfort operating in ambiguity and building the function from 0 to 1

- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred

- Bachelor’s degree or equivalent practical experience

WHAT YOU’LL DO

- Own company and product positioning, messaging, and narrative development

- Lead product launches and bring new capabilities to market with clarity and urgency

- Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards

- Develop customer stories, case studies, and proof points that support enterprise sales

- Partner with leadership on category creation and strategic communications

- Conduct market, customer, and competitive research to inform GTM strategy

- Shape website copy, campaign messaging, and other core external-facing materials

WHY VARIANCE

- Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI

- Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up

- Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential

- Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution

TOP-TIER BENEFITS

- Platinum medical, dental, and vision coverage

- Unlimited PTO, sick leave, and parental leave

- $100 monthly wellness stipend

- Free lunch and dinner daily

- 401(k) plan

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