Product Marketing Cyber GTM Manager

About this role

Product Marketing Cyber GTM Manager The Opportunity: Join a team bringing next-generation cybersecurity technologies and strategic partnerships to market across the defense and intelligence community. As a Cyber GTM Manager, Product Marketing, you'll translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, e nga ge target audiences, and drive awareness, pipeline, and growth.

You'll work at the intersection of product, technology, partnerships, sales, marketing, and executive leadership to understand emerging capabilities and turn them into clear, differentiated offerings. You'll develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, so cia l and digital content, customer e nga gement, partner communications, events, and sales activation. This includes coordinating executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring that our leaders and partners tell a consistent, compelling story to the market.

From develop ing product narratives and customer pitch decks to shaping executive communications, launching partner campaigns, and building sales enablement materials, you'll help define how we tell the story, who we tell it to, and how we turn that story into market e nga gement and pipeline.

You'll partner closely with product and engineering teams to understand what we're building, strategic technology partners to develop joint market opportunities, and sales teams to understand what customers need to buy. You'll turn those inputs into compelling stories and practical tools—including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, so cia l content, campaigns, and other assets that help our teams e nga ge customers and win business.

This is a strategic, hands-on role for a strong communicator and storyteller who can move comfortably between technology, strategy, marketing, partnerships, and sales—someone who can take a complex capability, understand why it matters, and build the narrative, campaign, and sales motion that brings it to life for customers, executives, partners, and sellers.

Join us. The world can’t wait.

You Have: • 7+ years of experience in a product marketing, go-to-market strategy, strategic communications, or strategic partnerships field • 7+ years of experience develop ing and executing strategic GTM campaigns for technology products, sof tware platforms, services, or strategic partnerships, including defining target audiences, develop ing campaign strategies and messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance • Experience develop ing executive and customer narratives for complex technology, including translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes • Experience develop ing and coordinating executive communications and so cia l media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands • Experience creating customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations, and presentation materials used in customer e nga gements • Experience develop ing sales and marketing enablement content, including slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies, and develop ing product positioning, messaging, packaging, and commer cia lization strategies, including defining target customers, use cases, value propositions, product bundles, SKUs, or pricing • Experience conducting market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions • Experience working directly with sales, account, business develop ment, executive, or partner teams to support customer e nga gements, account strategies, opportunity develop ment, campaigns, or active pursuits • Ability to obtain a Secret clearance • Bachelor’s degree in a Business, Marketing, Communications, Public Relations, Journalism, or Public Policy field

Nice If You Have: • Experience develop ing GTM strategies and campaigns for federal, Department of War, or Intelligence Community customers, or for defense sector technology companies and startups • Experience develop ing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or so cia l media campaigns, thought leadership, co-selling, events, demand generation, or channel programs • Experience marketing AI, cybersecurity, cloud, autonomy, data, sof tware, or other technically complex products and platforms • Experience supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns • Master's degree in Business, Marketing, Communications, Strategy, or a related field

Clearance: Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.

Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit

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