Product Marketer

About this role

ABOUT DUST

Work is being rewritten, and the people holding the pen are the ones who actually run it.

With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done.

With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast.

We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.

Dust is backed by Sequoia https://techcrunch.com/2024/06/27/dust-grabs-another-16-million-for-its-enterprise-ai-assistants-connected-to-internal-data/ with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 https://www.linkedin.com/posts/dust-tt_were-honored-to-be-recognized-on-the-generalists-activity-7359284343929741313-Rq04.

SUMMARY

Dust is looking for a Product Marketer to shape how we bring a fast-moving, technical product to market and build the engine behind our product launches.

You will own product storytelling at Dust, turning a constant stream of product innovation into clear positioning, compelling narratives, and launches that help customers understand what’s new, why it matters, and what they can do with it.

This is a hands-on role. You will work closely with product and engineering to understand what we’re building, find the story within it, and bring that story to life across messaging, web, video, social, customer communications, and sales enablement. You’ll own the work from strategy through execution, bringing in designers, contractors, and other partners where they can add specialist expertise.

It’s a rare opportunity to help define the product narrative of a category-defining AI company while the product, the market, and the way people work with AI are all evolving quickly.

WHAT YOU'LL DO

OWN DUST’S PRODUCT LAUNCH MOTION

- Support approximately 5–7 meaningful product launches each quarter

- Build and run an always-on launch program that keeps pace with Dust’s rapid product development

- Partner closely with engineering and user leads to understand what’s shipping, why it matters, and which developments deserve a broader market moment

- Establish lightweight launch tiers and processes that bring consistency without slowing the team down

- Own launches from initial narrative and positioning through asset creation, distribution, and enablement

- Develop a product release calendar that gives Marketing, Sales, and Customer Success visibility into what’s coming and how we’ll bring it to market

TURN PRODUCT INNOVATION INTO COMPELLING STORIES

- Translate technical product developments into clear, differentiated stories that resonate with Dust’s buyers and users

- Develop positioning, messaging, and launch narratives for new products, features, and capabilities

- Create launch assets across formats, including web copy, blogs, customer communications, social content, presentations, and short-form product and demo videos

- Develop the story, script, and creative direction for product videos and demos, partnering with designers or specialists when additional production support is needed

- Experiment with new formats and approaches to find the most effective ways to make Dust’s product understandable, memorable, and exciting

CONNECT PRODUCT STORYTELLING ACROSS THE BUSINESS

- Equip Sales and Customer Success with the messaging, assets, and context they need to bring new capabilities to customers

- Partner with Brand & Content to turn product innovation into broader editorial and content opportunities

- Work with Growth and Field Marketing to extend launches across campaigns, events, and distribution channels

- Ensure Dust’s product positioning and differentiation remain clear and consistent as the platform evolves

- Create a reliable pipeline of high-quality product content that teams across Dust can use and distribute

BECOME A TRUSTED PARTNER TO PRODUCT AND ENGINEERING

- Build strong relationships with engineers and user leads and become a partner they proactively bring into product launches

- Develop enough technical fluency to ask the right questions, challenge assumptions, and uncover the most important customer and market story

- Operate effectively in Dust’s highly autonomous product environment, where engineers often lead product initiatives directly

- Bring customer, competitive, and market context into conversations about how we position and communicate the product

- Partner with Dust’s founders and marketing leadership on major product narratives and moments

WHAT YOU’LL BRING

- 3–5+ years of dedicated product marketing experience, ideally with strong PMM foundations from an established B2B technology company and hands-on experience in a high-growth startup

- A track record of personally owning technical B2B product or feature launches from positioning through execution

- Exceptional product storytelling skills, with the ability to make complex technology clear, credible, and compelling

- The range to create across formats, including positioning and messaging, web, written content, social, presentations, and video or demo storytelling

- Strong technical curiosity and the ability to build credibility with engineers by asking thoughtful questions and quickly getting fluent in the product

- Strong taste and an informed point of view on what great modern product marketing looks like

- Comfort operating with ambiguity and figuring out the right approach rather than defaulting to an established playbook

- A hands-on working sty

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