Product Director, Consumer Marketing, CAPLYTA

About this role

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Marketing

Job Sub Function: Product Management

Job Category: Professional

All Job Posting Locations: Titusville, New Jersey, United States of America

Job Description: Johnson & Johnson is recruiting for a Product Director, Consumer Marketing, CAPLYTA Bipolar Depression, located in Titusville, NJ.

About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at   https://www.jnj.com/innovative-medicine

This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team accountable for shaping and executing the consumer, patient, and omnichannel marketing strategy for the bipolar depression indication.

Position Description: • Serve as a core member of the CAPLYTA brand team responsible for developing the integrated consumer marketing strategy, positioning, and messaging for the bipolar depression indication in alignment with business objectives.

• Lead development of consumer-facing brand campaigns and patient initiatives for bipolar depression, including strategy, creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints.

• Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for CAPLYTA in bipolar depression, using data-driven insights to optimize impact.

• Partner closely with agency teams and cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.

• Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.

• Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.

• Identify opportunities to accelerate growth for the bipolar depression indication through differentiated consumer engagement, innovative channel strategy, and strong execution against brand priorities.

• Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.

• Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.

• Demonstrate strong collaboration and partnership skills with CAC partners and ensure organized plans for asset approvals

• Work in close partnership with the Group Product Director to help define indication-specific priorities, inform long-range planning, and advance the CAPLYTA bipolar depression business through strong strategic thinking and collaborative leadership.

Qualifications: Requirements: • A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful.

• A minimum of 7 years of relevant business experience is required, including at least 5 years in pharmaceutical, biotech, or healthcare commercial roles such as marketing, sales, market access, or related functions.

• A minimum of 2 years specifically in consumer marketing within the pharmaceutical, biotech, or healthcare space is required.

• Demonstrated success in strategic marketing, cross-functional leadership, project management, and clear executive-level communication is required.

• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred: • People leadership experience and/or demonstrated ability to lead agencies and cross-functional teams through complexity is preferred.

• Experience in neuroscience, psychiatry, central nervous system disorders, or other specialty pharmaceutical categories is preferred.

• Experience in both consumer and HCP marketing preferred.

• Experience supporting product launch, indication expansion, or major brand growth initiatives is preferred.

• Experience using AI-enabled tools, analytics, and data-driven approaches to improve marketing effectiveness, decision-making, and innovation is preferred.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religi

Similar jobs

• Lead Product Manager, Consumer — Rdccareers · Austin, Texas, United States
• Clinical Product Manager — Doctronic · Remote
• Clinical Product Manager — Brellium · New York City
• Product Marketing Lead, Consumer — Classdojo · Remote
• Director, Cardiometabolic Health Product Marketing — Omadahealth · Remote
• Senior Product Marketing Manager, Consumer — Kikoff · San Francisco
• Product Lead, Consumer Health — Gaiafamily · New York
• Senior Product Manager, Patient Marketing — Amylyx · Cambridge, MA