Principal Web Strategy & Digital Experience Lead

About this role

Who is Blueprint?

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint.

In This Role

You will lead the strategy for complex, global web experiences supporting major consumer-product and feature launches. You will define the web vision, success measures, operating model, and prioritized roadmap while coordinating work across content, design, engineering, analytics, experimentation, search, ecommerce, agencies, and retail partners.

You will also use customer behavior and performance data to influence broader product positioning, naming, investment, and roadmap decisions. This role requires a senior digital leader who can balance customer experience, business outcomes, technical realities, and executive priorities.

Responsibilities

• Own the end-to-end web strategy for major product, portfolio, and feature launches.

• Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.

• Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.

• Develop executive-ready narratives that connect web insights to strategic business decisions.

• Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.

• Create a unified, prioritized web roadmap across multiple teams and workstreams.

• Lead customer-journey, funnel, page-strategy, and information-architecture decisions.

• Champion accessible, intuitive, trustworthy, and high-performing customer experiences.

• Define and oversee A/B and multivariate experimentation strategies.

• Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration.

• Establish appropriate governance for AI-enabled content and customer-experience initiatives.

• Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders.

• Lead creative agencies, development partners, systems integrators, and marketing-technology vendors.

• Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results.

• Guide global web experiences across multiple markets, languages, categories, and customer segments.

• Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health.

• Influence senior leaders and resolve competing priorities through data-backed recommendations.

Qualifications

• 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.

• Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.

• Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.

• Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.

• Experience defining metrics and using behavioral or performance data to make roadmap decisions.

• Demonstrated experience leading A/B and multivariate testing programs.

• Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams.

• Experience influencing executives through concise, decision-oriented storytelling.

• Experience managing creative, design, development, martech, or systems-integration partners.

• Ability to develop outcome-based SOWs and manage vendors against performance expectations.

• Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows.

• Ability to work standard business hours aligned with the Pacific time zone.

Preferred Qualifications

• Experience supporting ecommerce or direct-to-consumer digital experiences.

• Experience with global, multi-brand, multi-product, or multi-category consumer portfolios.

• Experience managing web programs across numerous markets, languages, and locales.

• Familiarity with right-to-left language requirements and global accessibility considerations.

• Knowledge of SEO, AEO, structured data, and schema strategies.

• Experience scaling content operations in an agile environment.

• Experience piloting new approaches with agencies or systems integrators.

• Familiarity with incentive models tied to vendor-delivered business outcomes.

• Experience using AI to acce

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