Principal, Product Marketing

About this role

Job Title:

Principal, Product Marketing

Job Description:

Position Summary:  

Entegris is seeking a strategic, results-driven  Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation  based in North America.  The Product Marketing Manager is responsible for defining, positioning, and driving the go‑to‑market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families.  This role sits at the intersection of  services, sales, product, and customer success , translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value 

Responsibilities:  

• Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).   • Differentiate services based on customer outcomes, ROI, and business impact—not just features.   • Tailor messaging by customer segment, industry, lifecycle stage, and buying persona  • Lead go‑to‑market planning for new services launches, service bundles, and pricing/packaging updates.   • Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.   • Support upsell, cross‑sell, and attach‑rate strategies tied to product and platform adoption  • Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.   • Train sales and partner teams on services value, use cases, and competitive differentiation.   • Support strategic deals with tailored messaging and value justification  • Conduct customer research, win/loss analysis, and competitive assessments specific to services.   • Gather voice‑of‑customer insights to inform service offer evolution and packaging.   • Monitor market trends, pricing models, and service benchmarks.  • Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.   • Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.   • Develop content and campaigns focused on outcomes, best practices, and customer success stories.  • Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.   • Ensure consistent messaging across marketing channels, internal teams, and partners.   • Influence roadmap and service design by representing market and customer needs. 

• Qualifications and Preferred Skills:   Required:  

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.   • 5+ years of experience in  product marketing or solutions marketing , preferably with  services or recurring revenue offerings .   • Experience supporting B2B sales teams and complex buying cycles.   • Strong storytelling, messaging, and presentation skills.   • Demonstrated ability to turn technical or operational services into clear customer value 

Compensation : The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.

• Preferred:  

• Advanced degree (MBA or equivalent)  • 5+ years of experience in semiconductor industry 

• Physical Requirements:  

• International and domestic travel, up to 25%-40% in a month

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