Principal Product Manager, Data Platforms

About this role

Job Posting Title: Principal Product Manager, Data Platforms Req ID: 10158790 Job Description: Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world. 

Here are a few reasons why we think you’d love working here: • Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. • Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.  • Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad & Data Platforms is responsible for Disney’s industry-leading ad technology and products – driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

About the Role We are hiring a Principal Product Manager to own the Data Growth Platform end to end: the platform and its architecture, the quarter-over-quarter improvement of its core capabilities, the expansion of the platform into One Disney use cases across every segment, and the marketing outcomes it delivers.

The seven workstreams that make up the platform, data pipelines and sharing, audience analytics and modeling, identity and household resolution, governance automation, audience creation and management, centralized and federated activation, and measurement and optimization, currently run across Corporate Brand, Ad Sales, Disney Experiences, Streaming, enterprise data science, and multiple engineering squads. You are the single product owner who makes them behave as one platform.

This is a builder-operator role with unusual breadth. You will set the vision and own business outcomes, but you will also be in the data model, the identity match rates, the governance workflow, and the campaign results. Success is measured not by what ships, but by what the business wins because it shipped.

Responsibilities 1. The Platform, End to End • Own the vision, strategy, and roadmap across data, identity, intelligence, and activation — and sequence it so each milestone delivers standalone business value rather than infrastructure alone. • Own the full product surface : the cross-segment data model and data sharing architecture, identity and household resolution, the governance layer and data contracts, audience creation, centralized and federated activation, and campaign measurement. • Be the accountable owner across a matrix : engineering squads, Corporate Brand, Ad Sales, Disney Experiences, enterprise data science, Privacy, Legal, and Data Governance. You unblock; you do not escalate. • Hold the line on privacy and governance as a first principle , not a gate at the end. Consent enforcement, tagging and masking, GDPR and CCPA policy, and lineage are product requirements you own alongside engineering and Legal. • Make build-vs-buy-vs-partner calls explicit across the vendor landscape, cloud data warehousing, ML and analytics tooling, reverse-ETL activation, marketing clouds, identity and enrichment providers, and data cataloging,  and own the evaluation and funding case for third-party enrichment. • Guard the reuse principle . The platform succeeds by extending what Disney already has. Resist rebuilds; productize common integrations and patterns so the next use case is cheaper than the last.

2. Improving the Platform Quarter Over Quarter • Set objective measures, not deadlines . Establish a quarterly operating rhythm with a small number of measurable platform goals, a published scorecard, and an honest retrospective on what moved and what did not. • Own and improve the core platform metrics : audience development cycle time, audience analytics project throughput, activation volume, identity and household match coverage, data freshness, activation success rate, share of governance requests auto-approved, and time-to-first-value for a new team onboarding. • Close the known gaps . Profile-level data across the streaming services remains incomplete, and household resolution depends on privacy clearance for the deterministic householding solution, with third-party household IDs as a partial fallback. Own the plan, the sequencing, and the fallback. • Drive self-service . Push conversational and AI-assisted audience analysis to the point where a marketer can size and build an audience without filing a ticket, and mature it from prototype to production quality. • Fund and defend platform debt paydown so the cost of each incremental use case falls every quarter.

3. Unlocking New Use Cases • Make the platform the default growth layer across Entertainment and Streaming, ESPN, Disney Experiences, Consumer Products, Studios, and Ad Sales,  not a tool serving one org. • Land the foundational use cases and turn each into a reusable pattern : incremental audience activation, lapsed subscriber re-engagement, content and creative personalization by franchise affinity, enterpris

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