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Podcast Producer, WFDD

Wfu

Winston Salem, NC, USonsite

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About this role

External Applicants: 

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Cover Letter and Supporting Documents: • Navigate to the "My Experience" application page.

• Locate the "Resume/CV" document upload section at the bottom of the page.

• Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.

Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

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Job Description Summary This role coordinates WFDD's new podcast incubator initiative. The Podcast Producer assists in developing, piloting, and launching three distinct podcast products that serve community needs, advance WFDD's mission, and expand audience reach across platforms. This position requires strong organizational skills, sound editorial judgment, and the ability to manage day-to-day tasks under the general direction of the Content Director. They will coordinate the production pipeline: from concept development and talent engagement to recording, editing, publishing, and audience engagement. The ideal candidate balances editorial judgment, storytelling craft, collaboration, and entrepreneurial thinking. Job Description Primary Deliverables (Year One) The Podcast Producer will support the development and launch:

One Community-Based Podcasts • Could be place-based, identity-based, or issue-driven • Should reflect voices and stories from WFDD’s 32-county listening area • Flexible in format: narrative, talk, roundtable, co-produced, etc.

One WFDD News-Focused Audio Product • Could be a daily, weekly, or series-based approach • Must align with newsroom standards for accuracy, ethics, and editorial quality • Should complement existing broadcast content

One Youth-oriented product • Could be youth-driven or aimed at younger audiences • Flexible in format: narrative, talk, roundtable, shorts, etc.

Essential Functions:

1. Coordinate the WFDD Podcast Incubator • Assist with/administer the application and selection process • Create and apply an evaluation rubric for submissions at different stages of development • Recommend projects for selection and support their development • Coordinate logistics: studio access, training sessions, equipment use, and scheduling • Draft participation agreements and guidelines for Content Director approval • Provide hands-on editorial and production support to help creators reach launch or next-stage readiness • Ensure all incubated projects reflect WFDD’s mission, ethics, and brand integrity

2. Develop One WFDD-Branded News or Public Affairs Podcast • Identify opportunities based on audience needs, newsroom gaps, or existing content • Propose a show concept and format for approval • Coordinate development from pitch through production and rollout • Manage the execution without placing additional workload on newsroom staff unless collaboration is pre-approved

3. Create a Youth-Oriented Audio Product • Research how youth audiences are engaging with on-demand audio or adjacent formats • Propose a concept and format (youth-produced, youth-focused, or hybrid) • Support production of the series from planning to launch • Assist in building partnerships or participation models with minimal disruption to existing staff capacity

4. Manage Day-to-Day Production Tasks • Maintain production schedules, workflows, and project documentation as assigned • Communicate progress, needs, and timelines clearly to the Content Director • Collaborate across departments only when necessary and with clear planning

5. Maintain Editorial, Brand, and Ethical Standards • Apply established guidelines • Uphold WFDD’s standards around representation, ethics, tone, and accuracy • Flag quality or compliance issues to the Content Director promptly • Escalate potential reputational or editorial risks to the Content Director

6. Audience Growth, Engagement, and Distribution Strategy • Track performance metrics (downloads, reach, engagement, listener behavior) for all podcast products • Coordinate with Marketing, News, and Membership teams to promote shows, grow audiences, and build visibility • Support implementation of platform-specific strategies (podcast apps, YouTube, social, streaming, newsletters, partnerships) • Adjust production, promotion, or format approaches based on data, trends, and audience needs • Stay current on emerging platforms, formats, and audience habits—especially youth and on-demand listenership • Provide input when a product isn't reaching its audience goals • Develop and document outreach, launch, and promotional plans for every new product

Other Functions: • Participates in on-air fundraisers as needed. • Maintains organized project documentation, production calendars, and agreements with participants. • Represents WFDD professionally in community, youth, and partner-facing settings. • Participates in staff meetings and strategic planning conversations as assigned. • Performs other duties as assigned by the Content Director.

Required Education, Knowledge, Skills, Abilities: • Bachelor’s degree or equivalent professional experience in journalism, media production, communications, or a related field. • Demonstrated two-year experience producing podcasts or narrative audio content from concept through publication. • Proficiency with audio recording and editing software (e.g., Adobe Audition). • Strong writing, story development, and editorial judgment. • Superior organizational skil

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