Planner, Performance Marketing

About this role

Job Description Who We   Are  

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

Job Summary       The   Media Planner,   Digital Performance Media   will own the day-to-day logistics in the planning, implementing and maintaining of   Performance Media   campaigns , knowledge should be   expand   across strategy planning of search, programmatic, social, affiliate, and app marketing through a performance lens.    Ultimately, this   role drives innovation at the campaign   level, and   cultivates key partnerships to deliver the best digital media opportunities to the client.   This individual will work closely with   Performance Media Activation teams, including the Analytics teams across PM and Horizon general market .    The planner should have the ability to   synthesize   performance   data,   applying learnings to media plans and   being able to contribute to create a performance focused media strategy, while   owning elements of planning , strategy, and collaborating with other internal channel stakeholders.   

What   You’ll   Do     Strategy   – 30%  

• Review Performance Media activation recommendations and be able to contribute to creating a wholistic performance-focused media plan  

• Contribute to recommendations on where to invest client media dollars across the performance media channels  

• Ability to contribute to reporting insights and create recommendations from reporting data from performance media channels that ties back to client business goals  

• Maintain accuracy of   insertion orders within internal systems tool to reserve advertising space and   is responsible for   accuracy of plan details and confirmation of delivery ensuring proper protocol  

• Collaborate with assistant planners, senior planners ,   and supervisors for strategy and plan development   

• Employ Horizon suite of planning,   evaluation   and buying tools for application/analysis into competitive landscape, target digital consumption support, plan   development   and reporting  

• Participate   in   team brainstorms to kick off plan and consideration set development  

• Monitor trends, tools,   opportunities   and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams  

• Create   and present media specific documents such as   media plans,   objectives   and strategies decks, and other related functions  

Campaign Management & Execution   – 10%  

• Oversee   trafficking and site tagging, follow through to ensure   sites are enabled,   and   functioning properly , QA’ing all pixels  

• Issue specs documents and ensure   all materials are received from creative agency /channel teams  

• Oversee creation of   campaign post launch information such as screenshots,   links   and placement information to   demonstrate   proof of placement for clients  

• Advise on   post campaign reconciliation and   billing  

Reporting & Analysis   -   4 0%  

• Monitor and report weekly on biddable   and   direct   channel performance, providing an active voice communicating optimization opportunities and challenges  

• Parse through large datasets to p rovide critical thinking and analysis , as well as draw c onclusions and   discover   actionable implications  

• Collaborate with   channel teams, including analytics   team s   to   aggregate data   and ensure standardization   across portfolio of accounts  

• Responsible for providing data   for dashboards / Excel trackers, as needed by account ,   ensuring accuracy and validity of data shown  

Relationship Management   -   2 0%  

• Collaborate with Senior Planner   or   Supervisor to   identify   problems and recommend solutions  

• Keep Senior Planner and Supervisor updated on the status and timing of deliverables  

• Maintain relationships with key external partners and vendors from to ensure execution timelines   

• Manage communication about performance goals and pacing  

• Engage and effectively interact with other Horizon departments,   i.e.   Business Solutions , Traffic, Operations   

• Apply knowledge of current/ previous   clients’ specific business and industry to enhance and further relationships  

Who You   Are    

• An independent worker with strong time management and organization al   skills  

• Nimble and flexible to succeed in a fast-paced environment   with ability to juggle multiple projects across a portfolio of accounts  

• Self-starter, p roactive and capable of independent problem solving with   foresight and   the ability to develop creative solutions  

• A left and right brain thinker – a data powered strategist  

• Detail oriented with commitment to follow through  

• A strong team   player, willing to roll up your sleeves  

• An advocate for positive change in Diversity, Equity & Inclusion  

  Preferred Skills & Experience  

• 1+ years   previous   digital media experience   with   a   performance

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