Planner, Paid Social

About this role

Job Description Who We   Are  

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

  Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

What   You’ll   Do   Campaign Management /Execution   – 25%  

• Continue developing a   mastery and   proficiency   in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan   development   and reporting  

• Suppor t in measurement planning and pixel generation and third-party ad tracking needs with manager direction  

• Traffic plan assets such as creative and required tracking tags  

• Executes Quality Assurance (QA) of tracking functionality and creative units to   identify   and solve any issues  

• Creates campaign post launch information such as screenshots,   links   and placement information to   demonstrate   proof of placement for clients   

• Generate insertion orders within internal systems tool to reserve advertising space and   is responsible for   accuracy of plan details and confirmation of delivery ensuring proper protocol  

• Support the   setup   of   client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager  

• Take ownership of   completing and monitoring both internal team and client facing financial tracking documents   

Reporting – 25%   

• Monitor pacing and optimizations of active social campaigns across client roster daily  

• Generate high level performance insights and recommendations   relative   to active client campaigns in tandem with manager  

• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary;   assisting   with reporting and data collection outside of client roster as needed  

Social Media Planning – 20%    

• Support in developing proposals for paid social media campaigns across active client roster  

• Learns how to create and present media specific documents such as RFPs, media plans,   objectives   and strategies decks, and other related functions;   assist   in analyzing proposals and partner negotiations  

• Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge   

• Assist   with   maintaining   vendor meeting communication, updating internal weekly and monthly status documents, and   maintaining   team deliverables calendars    

Relationship Development – 15%   

• Own and   maintain   active communication with internal client roster teams to manage timelines and cross-collaborative meetings  

• Work closely to partner and build relationships with other internal teams ( e.g.   Analytics, Digital, etc.)  

• Participate in larger team projects with direct oversight from Supervisor   

Learning & Development – 15%   

• Attend agency learning sessions and vendor meetings  

• Participate in internal and external learning and development opportunities ( e.g.   Facebook Blueprint, Twitter Flight School)  

Who You   Are    

• A strong, effective communicator  

• A problem solver with the ability to develop creative solutions  

• Detail oriented with strong organizational skills  

• An effective time manager, comfortable working with multiple timelines and deliverables   

• Comfortable working within large sets of data and numbers   

• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves  

• Takes pride in ownership of work and   demonstrates   accountability   

• Able to thrive in an agile, fast - paced environment and seek out feedback proactively    

• Results and solutions oriented; consistently motivated, proactive, and resourceful  

• I nterest ed   in the   media   landscape , specifically paid social, with   a desire to innovate and keep up with trends  

• A supporter of and advocate for diversity,   equity   and inclusion    

Preferred Skills & Experience    

• 1+ years   previous   paid social media experience  

• Experience buying ads on Facebook and Instagram is crucial,   additional   platforms preferred  

• Proficiency   working within Microsoft Excel and PowerPoint  

• Exposure to advanced targeting/retargeting tactics in social  

• Comfort owning and managing budget/investment levels in social media  

Certificates, Licenses and Registrations    

This role does not require certificates,   licenses   or registrations  

Physical Activity and Work Environment  

This role does not require any physical activity  

The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the disc

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